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Stefania Pomponi, President and Founder, Clever Girls Collective
Clever Girls Collective, a start-up based in San Francisco, is working with brands such as American Express, Dove, Ford and many others to create a content community that will protect bloggers’ creative freedom, while at the same time feeding the brand’s desire to bring real-world customers and users into the discussion of their brand.[read more]
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“I think the interesting thing to note here is that mastering social media is not the same as mastering social media marketing. 10,000 hours on social media will not necessarily make you a master in marketing via social media, yet getting the training and experience necessary to become an expert at the marketing aspect is difficult because there is no one out there really teaching it.”
“I think Mayer is actually doing a great job of injecting Yahoo back into the conversation by making it a "hot topic" again. Full disclosure, I've always liked Yahoo but any property that's been around for that long has to fight against the perception that it's outdated, lest it be resigned to the dustbin of history like AOL.”