consumer identity
Align Content Strategy with Brand Values and Consumer Identity
At one point, maybe even recently, you asked yourself, “I’ve opened a Facebook page for my business, but now what? What kind of content do I upload?” One of the biggest challenges facing a brand that's trying to develop its social media presence is planning a content strategy.[read more]
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“I use hootsuite which allows you the option to "auto schedule" with their peak time algorhytm or you can schedule the time manually. Works great. Hootsuits has so many great options from organizing twitter streams by lists, keywords, user names as well as scheduling, attaching files, shortening links, etc... ”
“As a follow-up, the examples in this article are used with permission from the recently published book Social Business Intelligence: Redicing Risk, Building Brands and Driving Growth with Social Media (© 2013, 191 pgs., hardback, Ascendigm Press). You can read an extended excerpt from the book here.-kg”