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How to Humanize Your Emails to Make a Real Impact

March 24, 2014 by Jason Verdelli
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Email and the Human Touch

Email is boring, time consuming and heavily distracting. I would say 10% of the emails I receive are relevant (i.e. clients, staff, prospects, etc.). The rest are social media notifications, promotions or junk emails. Moving to Google Apps has helped cut out most of the junk thankfully.[read more]

5 Twitter Best Practices to Humanize Your Brand

February 1, 2014 by Monica Jade Romeri

Twitter and Brand Humanizing

Bringing a human touch to your Twitter activity will be appreciated by your followers and likely help you earn a broader social audience. Over-automating your Twitter presence and spamming your followers in hopes of expanding your reach and influence is a major faux pas. Humanize your brand to attain Twitter marketing success.[read more]

Social Brand Humanization: Transparency vs Authenticity

March 11, 2013 by Pam Moore

The biggest mistake people make when it comes to building their social brand is blurring authenticity and transparency. They often end up in a social brand cycle where they never feel comfortable sharing so they sound like corporate speak 24/7. Or they may do the opposite and share everything including where they buy their toilet paper![read more]

 
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