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mean world syndrome

How to Protect Brands against the "Mean World Syndrome" in Social Media

March 12, 2013 by Virginia Bautista
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All of the sentiments online about brands can directly or indirectly shape the consumers’ mindset on whether the brand’s product is worth buying or not. Because of the perception "cultivation" that happens 24/7 in social media, managing online brand perception has become a prerequisite among companies.[read more]

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