open graph protocol
Use Open Graph Meta Protocol So Your Content Looks Great When Shared
The Open Graph meta protocol enables any web page to become a rich object in a social graph. For example when you paste a URL into the “update status” box on Facebook you usually see some content automatically show up. There’s a thumbnail, title, URL and description. This content is pulled from meta data on the webpage. If that meta data isn’t specifically declared using this Open Graph protocol then Facebook (or LinkedIn, Google+, etc.) takes a guess.[read more]

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“Google likes to have a balance of good and bad for the viewer to see both sides. This can cause problems when a firm is trying to push down negative comments, threads or articles about their brand as it can appear Google rewards this negative links beyond their true value. However, there are strategies which can push these down.”
“Google+ is still in its infancy, it will certainly be interesting to see how this ends up working, and how artists and industry folk will use this new tool.”