Alfredo Gangotena
Q&A with Alfredo Gangotena, Chief Marketing Officer at MasterCard Worldwide
Alfredo Gangotena is chief marketing officer of MasterCard Worldwide, with global responsibility for the company's advertising, sponsorships, promotions, research, insights and digital marketing initiatives.[read more]

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“I think that Twitter is one of the best ways to market your brand. With the character limit, businesses and marketers can get right to the point on what they are promoting, while using relevant hashtags. Using hastags is a criticical part of the social media marketing process because every Twitter user uses relevant hashtags to look for interests. And then they will be able to see relevant ...”
“Hi Barry,I have been laughing about that chart for two weeks now. You are SO right on! If you think reading it all was tough - and from your excellent summary I can tell you read more of it than even my own father did - can you imagine what writing it was like? Our most important objective behind publishing a TOME of such great length was to give people something to use - not read all at ...”