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Brands are beginning to understand the implications of social media beyond the marketing function it often serves. When the shift in mindset from marketing strategy to organizational change takes place, many brands do not know how or where to start.[read more]
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“Infographics are a great example of how important it is to structure information, especially for visual people. On the one hand infographics create neat summaries of data - headlines which attract attention - but they also make information attractive, enticing and easier to grasp. There's a great book called Information is Beautiful which is stuffed with great examples of this.”
“Such an eloquent, sympathetic and thought-provoking approach to this story. Reading the posts is tragic; Amy's Baking Company are as foolish as their trollers, but I agree that there's more to learn from this story than 'how not to run your company's social media'. A bit of understanding, for a start...”