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What Pope Francis' Election Means For Papal Social Media
Pope Francis
Following the election of a new pope, will social media flourish or take a backseat in papal practices? Moments after the announcement, Twitter boomed with hashtags relating to the pope, including “#whitesmoke,” “#HabemusPapam and “#Papa.” Trending topics like “Bergoglio” and “Argentina” received thousands of mentions.[read more]
Revealed: Centuries Old Social Media Secret from the Vatican
The white smoke gets out as word of success, but it's not the whole story. It's the hook. the next question everyone wants answered is "Who is the new Pope?" so they go looking for more information. That's what you want consumers to do with your brand.[read more]
Carl's Jr. Tries to Capitalize on Papal Announcement
Twitter was buzzing yesterday with news of white smoke and the selection of Pope Francis, Cardinal Jorge Bergoglio. Would someone capitalize on this story? Of course, but few may have suspected it would be Carl’s Jr.[read more]
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“I think the interesting thing to note here is that mastering social media is not the same as mastering social media marketing. 10,000 hours on social media will not necessarily make you a master in marketing via social media, yet getting the training and experience necessary to become an expert at the marketing aspect is difficult because there is no one out there really teaching it.”
“I think Mayer is actually doing a great job of injecting Yahoo back into the conversation by making it a "hot topic" again. Full disclosure, I've always liked Yahoo but any property that's been around for that long has to fight against the perception that it's outdated, lest it be resigned to the dustbin of history like AOL.”