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What Pope Francis' Election Means For Papal Social Media

March 14, 2013 by Samantha Rupert
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Pope Francis

Following the election of a new pope, will social media flourish or take a backseat in papal practices? Moments after the announcement, Twitter boomed with hashtags relating to the pope, including “#whitesmoke,” “#HabemusPapam and “#Papa.” Trending topics like “Bergoglio” and “Argentina” received thousands of mentions.[read more]

Revealed: Centuries Old Social Media Secret from the Vatican

March 14, 2013 by Patrick Sweeney

The white smoke gets out as word of success, but it's not the whole story. It's the hook. the next question everyone wants answered is "Who is the new Pope?" so they go looking for more information. That's what you want consumers to do with your brand.[read more]

Carl's Jr. Tries to Capitalize on Papal Announcement

March 14, 2013 by Brian Adams
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Twitter was buzzing yesterday with news of white smoke and the selection of Pope Francis, Cardinal Jorge Bergoglio. Would someone capitalize on this story? Of course, but few may have suspected it would be Carl’s Jr.[read more]

 
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