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social media audit

Scoping Out the Competition: The Importance of a Competitive Social Audit

January 14, 2014 by Marcela De Vivo

Time for a social audit / shutterstock 

Many believe ‘going social’ means setting up a Facebook business page and posting content, hoping your target audience will happen across your profile. Unfortunately, most who follow this approach simply fail. The first step to any successful social media strategy is a competitive social media audit.[read more]

Nip Social Media Blunders in the Bud:The Social Media Audit

March 14, 2013 by Carrie Morgan

Whether you handle a clients’ social media or not, it is your responsibility to occasionally audit your clients’ social presence to ensure they are following best practices. It helps you view the client with fresh eyes, re-evaluate your social and content strategy, and rejuvenate activity.[read more]

 
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