About Social Media Today
middle and bottom-of-the-funnel content
The No. 1 Way To Fail At Content Marketing
Creating content solely about your business, its products or its services is a great way to fail at content marketing. My apologies if you’ve only been blogging about the features of your widget, publishing white papers about your unique differentiating factors or producing videos that show off your modern manufacturing process. The truth is that you are simply producing middle and bottom-of-the-funnel content.[read more]
“I think the interesting thing to note here is that mastering social media is not the same as mastering social media marketing. 10,000 hours on social media will not necessarily make you a master in marketing via social media, yet getting the training and experience necessary to become an expert at the marketing aspect is difficult because there is no one out there really teaching it.”
“I think Mayer is actually doing a great job of injecting Yahoo back into the conversation by making it a "hot topic" again. Full disclosure, I've always liked Yahoo but any property that's been around for that long has to fight against the perception that it's outdated, lest it be resigned to the dustbin of history like AOL.”