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Ted Shelton's new book
Ted Shelton was motivated to write his new book by his frequent conversations with senior executives who have a basic understanding, or awareness, that social mobile cloud has changed everything, but are at a loss to understand how to inculcate this change into strategy.[read more]
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“This is really good information. I am on the fringes of a social media team that is trying to move the needle on brand perception which is not as desirable as we would like. I agree that a brief graphic representation works much better than a long narrative with the Executive Team; however, even graphic representations can be confusing if there are too complex. The idea of a ...”
“The key difference between letting the government monitor you and letting private companies do the same is that our government enjoys at least 2 orders of magnitude more power over our lives than the largest private corporation. The federal government employs a military, collects taxes, passes laws and regulates our industries. Our local and state governments control our schools, our ...”