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Ted Shelton's new book
Ted Shelton was motivated to write his new book by his frequent conversations with senior executives who have a basic understanding, or awareness, that social mobile cloud has changed everything, but are at a loss to understand how to inculcate this change into strategy.[read more]
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“I think the interesting thing to note here is that mastering social media is not the same as mastering social media marketing. 10,000 hours on social media will not necessarily make you a master in marketing via social media, yet getting the training and experience necessary to become an expert at the marketing aspect is difficult because there is no one out there really teaching it.”
“I think Mayer is actually doing a great job of injecting Yahoo back into the conversation by making it a "hot topic" again. Full disclosure, I've always liked Yahoo but any property that's been around for that long has to fight against the perception that it's outdated, lest it be resigned to the dustbin of history like AOL.”