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march madness

1 in 128 Billion: A Slam Dunk

January 23, 2014 by Peter Himler

Warren Buffett

These are the odds of winning the $1 billion that Warren Buffet and Quicken Loans ponied up for the NCAA hoops genius who correctly picks the "perfect March Madness" bracket. The publicity this little PR promotion has and will generate will more than compensate for the time and effort spent to develop and announce the "contest."[read more]

3 Reasons NCAA Tourney Social Media Is More Than Real-Time News

March 21, 2013 by Chris Syme

As college athletic departments prepare their social media strategy for the NCAA men’s basketball tournament this week, they know that keeping fans engaged is more than just real-time news via Twitter. Here are three reasons schools need to think bigger.[read more]

Use Social Media to Engage In March Madness

March 20, 2013 by Brad Friedman

The NCAA Men’s Basketball Tournament started yesterday with the play-in games. More than ever before, social media has made it incredibly easy to engage in March Madness. Here are some ways you can stay engaged with the tournament while remaining mobile.[read more]