About Social Media Today
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What are Social Media KPI’s?
I’ve been asked this question multiple times in recent months; what are Social Media Key Performance Indicators? [read more]
20 Essentials to Power-Up Your Social Media Strategy.
There are a few things you need to add to your list of to-dos that will not only hold the entire game plan together but also provide that extra to your results. Combining a list of top 20 of these from past campaigns across sectors such as education, FMCG, lifestyle and travel here are some that will help you get more and learn more from the campaigns you run in the future [read more]
Watch Out: Rogue Social Media Marketing
If there's one thing I've noticed in social media and more specifically in business to business sales, it's that employees of a company may create a Facebook Fan Page, but the president is not aware of it! In the last 6 months alone, I’ve noticed about 4 cases in my city (Vancouver, BC.)ProblemFrom a public relations and branding... [read more]
SXSW 2012: the Digital Disruption Continuum
References to "User Generated Content" are gone from panel discussions at SXSW, as everyone now recognizes that digital storytelling and self-publishing is open to anyone with a point of view -- via the internet, enabled by numerous free cloud-based tools. [read more]
How to Use Facebook Timeline for Better Engagement
The ultimate goal of pages on Facebook is still engagement. Following the release of Timeline, not much has changed in the engagement game, but there are still a few ways that the changes can help to increase interactivity around a page. [read more]
Social Media, Choice, and the Quest for Action Streams
Whilst there are around four-five major social networks that most people belong to right now – Facebook, Twitter, Google+, LinkedIn and Myspace – there are always more start-ups raising their hands and doing something innovative as a means of vying for our attention. Whether it’s a branding activity like Lady Gaga’s Little Monsters... [read more]
Pinterest – More Than Just a Pinboard
What is the potential benefit for brands and their respective digital PR / social media agencies? Brands can achieve benefits from the network without even being on it as an official presence, the primary focus of Pinterest is content first and foremost. [read more]
Facebook Is NOT The Largest Online Social Network, Email Still Rules! Infographic
"Think about it, your email contacts are like your Facebook friends, LinkedIn contacts, and Twitter followers all rolled into one. And your inbox is more successful at managing text and multimedia better than the Facebook timeline, Twitter feed, RSS subscriptions and Google+ feed combined." [read more]
Left Behind But Not Forgotten – The Social Networks of the Past
We all love to talk about what we think social media will look like in the future and how we think that will impact brands from a marketing perspective. However, on this occasion I’m going to look back at a few of the older social networks to see where they are now. [read more]
How Business Pages Will Help the Growth of Google+
"The platform and its initial popularity presents a plethora of opportunities not just for businesses, but also for the network itself, I’ve outlined below a few ideas of why the introduction of brands will serve to increase the network’s visibility." [read more]
Social Media and Politics: for Good, or Just a Fad?
"Condensing answers on topics like the economy and the war in Afghanistan into 140 character snippets also runs the risk of trivialising serious political stories. Of course on the other hand, the debate provided a way for voters at home to interact directly with politicians in an unprecedented way, and the trending of the process raised awareness of the race for the Republican nomination and those involved it." [read more]
Do we shape media, or does media shape us? A Sports Case Study
"I firmly believe there was a time that we shaped the media. People were rewarded in the media for their achievements and scorned for their failures. Today, thanks to social media and its ability to involve everyone in the public sphere of communication, media shapes the main characters in media storylines. " [read more]
Four Ways Social Media Improves Sporting Events
The real time nature of Twitter and the existence of chat channels attached to online sporting events coverage have radically altered the experience of the fan. Social sports has become a popular niche. [read more]
What Page Tagging In Facebook Photos Could Mean For Brands
Facebook has just introduced a new element of functionality that will allow page presences to be tagged in images on the network. For example, a picture of a certain brand of chocolate bar being eaten by a fan could be tagged with that brand’s page, or a picture of a celebrity could be tagged with their fan page. This article outlines what this change could mean for pages; branded pages in particular. [read more]
What Would a Facebook – Skype Takeover Mean for Social Media?
Facebook’s mooted deal to buy and take over Skype in the near future has the potential to shake up the video and chat elements of social media in a big way. Speaking as someone from a digital PR background who uses Skype a great deal, it’s interesting to see Facebook take an interest in a service that hasn’t just become a key way for people to keep in touch, but also a key way of people networking and doing business. [read more]
InfoGraphic: The History Of ONLINE Social Networking
"While I like many of the key events and dates that they have chosen, I do think they missed a major set of milestones by skipping from 1978 to 1994 without even mentioning the CompuServe, AOL, and Prodigy wars....Obviously, a comprehensive history would be impossible in a single infographic, and I commend the authors for compiling the content, but I do think this oversight was a pretty big one." [read more]
Social Media and Good Manners
But social media has changed the way we communicate. We’re beginning to understand the power of personal opinions. Customers are demanding authenticity and honesty, and this is spilling over into our conversations and interactions with people. [read more]
What's the Next Big Trend in Social Media Marketing?
If there is anything that can be observed about human behavior by examining social media, it’s that people are basically restless. They’re always looking for something new to read, watch, see and interact with. The seemingly impenetrable social media experiences of a few years ago; MySpace for example, is a prime example of how fickle... [read more]
Is Social Media Devolving?
Insubstantial tweets and blathering articles do not advance our knowledge, they dumb us down. Despite hints in both old and new media that the social era is going downhill, I am still optimistic. The Internet provides a vastly complex eco-system of information and interactions. [read more]
Creating the perfect Facebook event – Part Two
This is a great opportunity to give the Facebook community in question something to get excited about. If there’s very little information available, for example if it’s a secret event, this section should reflect that, building up some buzz and letting imaginations go wild. If there’s plenty of information that can be divulged, get it out there and give the invitees something to talk about. [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”