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8 Types of Social Fans: Do you Know who "Likes" Your Brand?

March 28, 2013 by Andrew Smith

People who “like” a brand page are often called fans or subscribers. But what are reasons for their subscriptions? And what main types of such people can be identified. What should brand do with this information? Understand that the base of those who “likes” your page varies. Brand must differentiate their fans and talk with each group accordingly.[read more]