email marketing best practices posts, articles, and infographics | Social Media Today
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email marketing best practices

Unlock the Power of Your Email Marketing

January 26, 2014 by Monica Jade Romeri

Unlock Email Marketing

Email is an incredibly powerful marketing channel. Email marketing is 40 times more effective at attracting new business than Facebook and Twitter combined. This statistic may strike you as surprising—considering all the industry hullabaloo surrounding social media.[read more]

5 Quick Tips on How to Email Market like a Rock Star

January 25, 2014 by Alen Malkoc

Email Marketing Tips

Email marketing has grown progressively more popular as a powerful tool for businesses around the globe, and it is being talked about everywhere – from across the internet to corporate boardrooms and from company meetings to marketing strategy seminars and conferences.[read more]

10 Ways to Avoid Common Email Marketing Mistakes in 2014

January 12, 2014 by Craig Klein

Communications Mistakes

Email marketing has always had critics. These skeptics will tell you all the reasons why the email marketing channel will eventually fizzle out. However, recent studies have shown the average return on investment in email marketing to be anywhere from $32 to a whopping $44.25 for each dollar invested.[read more]

The 7 Myths of Email Marketing [INFOGRAPHIC]

October 20, 2013 by Douglas Karr

Email Marketing Myths

Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn’t work with respect to email marketing, they know it![read more]

Marketing: Dissection of a Cold Email

August 5, 2013 by Colleen Francis

I recently received a marketing message in the form of a cold email on a recent Saturday from a “National Accounts Executive.” It is an excellent lesson in how not to approach your prospective customers. How many mistakes can you spot?[read more]

5 Ways Email Can Supercharge Your Company Growth

June 27, 2013 by Debra Ellis

Relationship marketing is becoming more critical. The introduction of Gmail’s new inbox is the first step down a slippery slope for companies that do not have strong relationships with their customers. The effectiveness of their email marketing will steadily decline when people have to make an effort to see promotional messages and status updates.[read more]


3 Ways to Grow Your Email Newsletter Database

March 31, 2013 by Erica Bell

When email continues to be used each day by 93% of consumers, it’s important for your business to have a presence in the space and one that performs well. Here are three ways you can grow your database.[read more]