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The Rise of Brands as Media Companies

March 7, 2014 by Daniel Newman

Brands as media companies.

It’s the latest craze, the emerging brand sponsored content site where companies pump out content off of their corporate website with the hopes of connecting to their target consumer in a way that doesn’t feel “Salesy.” Visit sites like Forbes or Inc. and find brand sponsored content from global companies.[read more]


How Native Advertising is Going to Change Marketing in 2014 [VIDEO]

December 22, 2013 by David Amerland

Native advertising changes.

Marketing is in transition. Banner ads don’t work. Interruption advertising is delivering diminishing returns and traditional advertising is a waste of money. Yet somehow product information still needs to “get out there”, and brands still need to connect with their audience.[read more]


Native Advertising's Growing Pains

July 30, 2013 by Alex Baker

Native advertising

If native ads are to endure long enough to become more than just the latest marketing craze to come and go, brands, marketers and publishers alike will need to adapt certain principles as guidelines in terms of how they execute their native ad content going forward.[read more]

The Move to Native Ads in 2013: Think Outside the Banner

April 3, 2013 by Tomeeka Farrington

As this year’s newest addition to the marketing jargon handbook, native advertising challenges brands to think differently about both social engagement and advertising, and requires marketers to appeal to prospective customers in unique ways. Here are a few different types of Native Ads to consider.[read more]