salesforce

Tricia Gellman

Tricia Gellman, senior director of product marketing at Salesforce.com, discusses the role social is playing, should play, and will play going forward in order for businesses to provide the kind of service customers expect to receive from companies they frequent.[read more]

Salesforce

“What does it mean to be a customer company?” That’s what Marc Benioff, founder and CEO of Salesforce, asked attendees in the Grand Ballroom at the Waldorf-Astoria today in New York.[read more]

Paul Greenberg

In which Paul and I discuss social justice, the human condition, the future of social media, and also IBM, Intuit, Salesforce, Sandvik, Skype, Microsoft, SAP, Oracle. We look at what it means to be a company with social customers, and if you can find a bit of time to watch the whole interview, Paul also talks about which vendors understand how to serve the companies that serve social customers. As Paul notes, "The only difference with social now and social throughout human history is that now it scales." Enjoy.[read more]

Mark Woollen, VP Sales Cloud Product Marketing for Salesforce

Woollen believes that this will not be possible without the real-time collaboration offered by cloud-based tools, and in particular, by the acute integration with social platforms offered by Salesforce’s Marketing Cloud, reinforced by its acquisitions of Buddy Media and Radian6. In an incredible demonstration of the barely six-week-old integration with Buddy, Benioff was able to demonstrate live on the stage use of Buddy’s Facebook application to create real-time content supporting Commonwealth Bank of Australia’s social monitoring.[read more]

In 2013 I foresee an emergence of a new, more nimble group of software companies that will provide a new crop of social media marketers more advanced functionality. The interfaces will be simple, easy to use, and much more affordable.[read more]

Anuwat/shutterstock.com

The focus of many companies who have now jumped into Social Media efforts has been to work out their strategy and tactical implementation but the tool sets they have to manage them aren't finished being built. Social CRM and Social Media dashboards are still in the development stage. No one has it right yet. Well, almost no one. It's not that they're not trying, the problem stems from what their perception of the requirements of what is needed by the consumer. Each approaches it from a different 'starting point" so the functionality, although similar, isn't quite the same. Let's take a look at CRM and Social Dashbaords separately & you'll see what I mean.[read more]

"Yammer thrives. The herd mentality around the enterprise activity stream is driving its competitors to emulate their every move....What’s going on here?"[read more]

We seem to be in the period now, if social business could be plotted on a bell curve, where we are deep into “early majority” adoption and heading to the down-slope where such concerns as compliance and effectiveness will be, of necessity, brought into corporate review of social media. Hearsay addresses this with integrated, home-grown search that alerts the governance teams of large companies of possible infractions on social platforms like Facebook, LinkedIn, and Twitter, a critical requirement for highly regulated businesses like insurance, financial and health care.[read more]

Yes, you read that right. Next week, I'm going down to Salesforce's San Mateo office for the week to take my ADM201 training course and exam. The reason we're doing this is simple. Most of our clients are in the $100-$500M range, and we typically work with medium-sized consumer brands. Although we work with multiple social customer...[read more]