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5 Great Examples of Real-Time Social Media Marketing

February 22, 2014 by Hassan Bawab

Real-Time Marketing

"You can still dunk in the dark," said the tweet heard 'round the world during the 2013 Superbowl blackout. It was the ultimate example of a brand using social media to respond to real-world happenings in real-time. It was enormously popular.[read more]

10 Tips For Your Brand's Super Bowl Real-Time Marketing

February 3, 2014 by Augie Ray

Super Bowl Marketing Tips

I thought I would devise some tips for brands that intend to launch real-time marketing efforts during the Super Bowl. I realize this blog post is a week or two too late, but perhaps these suggestions can help a few social media marketers to avoid a painful or embarrassing mistake tomorrow night.[read more]


Content Marketing That Works: Just-in-Time Vs. Planned [Storify]

April 2, 2013 by Adam Chapman


During April 2nd's #SMTLive webinar, almost one thousand tweets went out into the twittersphere discussing "Content Marketing That Works: Just-in-Time Vs. Planned" and below are some of our favorites. Tweets ranged from quoting the panelists, to engaging with them, to listeners actively helping each other out with valuable resources.[read more]


Content Marketing That Works: Just-in-Time Vs. Planned | Webinar Replay

April 2, 2013 by Kelsey Arnold

Sponsored by Sprinkr **There was a technical glitch that prevented us from recording the first forty minutes of the webinar. Click here to view the Storify of the webinar to help you get a better idea of what was covered in the beginning of the webinar.You’ve heard that “content is king,” but you know that really, content needs to be...[read more]