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How Chevy's Latest Campaign Embraces #THENEW Era of Digital Personas

February 24, 2014 by Sharmin Kent

Image creditchevrolet.com

Chevrolet recently debuted a hashtag-driven campaign, #THENEW. The accompanying 60-second ad, debuting during the Opening Ceremonies of the Olympics, highlights those updated definitions, featuring a diverse range of people with their families and friends.[read more]

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General Motors Resumes Facebook Advertising

April 10, 2013 by Adam Chapman

The New York Times reports that GM is coming back to advertising on Facebook. What does that mean for social media marketing?[read more]

 
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