About Social Media Today
social graph
Why Online Businesses are Moving from the ‘Social Graph’ to the ‘Interest Graph’
The interest graph is driving brands away from Facebook's version of commerce and towards highly relevant interest-graph driven social networks like Pinterest and G+. [read more]
Follower. Liker. Blogger. Friend. How Facebook is Trying to Reconcile Your Social with Your Interest Graphs.
Photo by FindYourSearch via Flickr
First, let’s clear the social media gibberish: Social Graph? Interest Graph? To quote David Rogers, the Social Graph is a digital map that says “This is who I Know”, a place that reflects real-life social ties. On the web, these places are called social networks: Facebook and LinkedIn are the two most common examples. In real... [read more]
What Does Your Internal Collaboration Enterprise Social Graph Look Like?
Source: Slate.com
The internal collaboration enterprise social graph shows the “internal collaboration DNA” of your organization. Using this graph and the right algorithms, an assessment of the health of your social community is possible. The right tools can help you identify collaboration problems and suggest solutions to fix the problems to enable effective internal collaboration. [read more]
Social Graphs: What They Are And Why You Should Care
The online social graph was popularized by Facebook, beginning in 2007, to explain how one person’s connections leads to broader network of friends. One of Facebook’s biggest challenges in living up to its $60 billion valuation is creating real ways for companies to market, using our social graphs—and their implied endorsements—to reach our friends and colleagues. [read more]
Why is the Social Graph Vital to Your Personal Brand?
The movement towards social media being the central nervous system for everything is well underway. The social media movement may be in its infancy, but like all growing trends, there will be those that see the light before others and position themselves for success. There will be big winners and big losers. The personal brands that... [read more]
What Facebook's New Platform Means for your Business
The online world's been buzzing about the bold announcements at Facebook's third f8 developer conference yesterday, where Facebook CEO, Mark Zuckerberg discussed his vision of the new social web and unrolled the next version of the Facebook platform. While this conference was primarily aimed at developers, here are 3... [read more]
Twitter Lists will organize the social graph
Twitter lists will change how people network themselves into groups and geographies. Although the first lists will develop around social media (top 100s, etc.), they will eventually develop around organizations / civic groups, enterprises and geographies / neighborhoods. Once this happens, Twitter will evolve into a hyperlocal... [read more]
Attention: Facebook Luddites — STOP WHINING!
In case you've been living under a rock, there have been some major changes to a few social networks lately. There's the “more” button at the bottom of one's Twitter page, which allows you to see more of that person's tweets without having to go to a completely different, “older” page like you used to. Also,... [read more]
New Twitter Tool Mailana Helps Me Visualize Strong Ties In My Network
To see Mailana live mapMarshall Kirkpatrick wrote a piece called "The Inner Circles of 10 Geek Heros" using a tool developer Pete Warden's service Mailana. The tool is quite fascinating because it combines a light weight social network analysis (see this pageto learn more about the methodology) of your twitter friends with... [read more]
What is Social?
The Network Effect is defined as the impact the growth in actors within a network has on the value of a product, service or even the network itself. An example of the network effect is evident in many areas notably communication sand software applications. This can be demonstrated in the software sphere byan application such as... [read more]
Buiding a social graph... A cord of three strands
I want to posit an hypothesis. (Not sure what that means, but it sounds good.) There is a biblical epithet that says, "A cord of three strands is not easily broken." In constructing my social graph, I'm finding that I tend to build relationships around three sites: Facebook, LinkedIn and Twitter. In some cases, I have connections with... [read more]
Social Media Fatigue. Too much out there?
So one of the key buzzwords for 2008 is turning out to be social media fatigue. We have too many profiles, too many networks and too many places to publish our media. We're not sure where we need to be anymore and anxiety is setting in. Shuttleworth decided to map his social activities - where he was publishing and what... [read more]
Google's new Social Graph API means it's time to start using XFN
The news is out today that Google has launched a Social Graph API - basically an open tool for charting social connections on the open web. They say it best themselves: We currently index the public Web for XHTML Friends Network (XFN), Friend of a Friend (FOAF) markup and other publicly declared connections. By supporting open [...]Link... [read more]
The Remix on Generation Wired
It occurred to me that I was introduced to Facebook by Euan Semple in April of this year. By June, I had about 60 Facebook friends, and I have been progressively adding them since then. When I do a cursory review of my friends' demographics, it surely does not skew GenX/Y/Z/New Millennial, and if I had to guess the median age of my... [read more]
The Growth of Online Social Networks in the Real World
by Dennis D. McDonald In Tim Berners-Lee on Social Graph: Ok, I Give Stowe Boyd takes Berners-Lee to task for confusing concepts and terminology related to “semantic web,” “social network,” and “social graph.” I share some of Boyd's confusion, partly because of the technical nature of some of the... [read more]
Links for 2007-11-10 [del.icio.us]
Electrolux - Kitchen StageItalian SMNR from Electrolux Nat Geo Adventure - Social Media ReleaseSMNR from Nat Geo Adventure Counterpunching as a PR strategy « Hoi PolloiNotes on when to go head-to-head with a detractor What PR People Should Know About Social Media at Like It MattersA few things you should consider if you're... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”