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ViDEO: Social Media & Egypt: One Year After The Arab Spring
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It's one year since The Arab Spring resulted in the overthrow of Egyptian president Hosni Mubarkek. Tarek Nasr is Managing Director of Planet360, a digital and social media agency in Cairo, Egypt, He founded his agency two years prior to the uprising, was an active participant and organizer during it, and now lives with the ongoing struggle for freedom in Egypt. He also runs a social media business that is prospering, as people across the Arab world have awoken to the potential of social media. We spoke last week about social media before, during and in the future for Egypt. [read more]
Social Media and Leadership: The 2012 Presidential Race
Blair Gardener and the folks over at HowToMBA.com put together this infographic heading into Super Tuesday. That's today! They wanted "to look at both the general influence of social media and notable social media events during the Republican primary election." [read more]
Pinterest for Politics: Not Just a Shiny New Toy
Have multiple campaigns running? Set up a bulletin board for each individual campaign. (You can also have each campaign set up their own master board and then repin pictures to the master account to help drive traffic.) [read more]
Using FourSquare, Gowalla and Facebook Places in Political Campaigns
Image by Patrick Dinnen via Flickr
Guest article by Kayle Hatt, a Canadian political organizer who works with candidates on field organizing and communication and who earlier wrote about candidates and social media and about social media in that far distant land to the North. Kayle’s been awol from the site b/c of successive Canadian elections keeping him busy (he holds... [read more]
South Carolina Primary and New Media
Regardless of your own political persuasion, there’s something to be said for the availability of information and of conversation channels open to just about all of us. With that in mind, THERE’S NO REASON TO NOT KNOW WHO’S RUNNING AND WHAT THEY’RE RUNNING ON. [read more]
2012 Sarkozy Campaign Weakness: Digital Communication
This morning, the French political party UMP (they run for President Sarkozy) tried to generate a buzz as François Hollande (his main opponent for 2012 – at least we hope it’s not Marine Le Pen- a socialist) was supposed to have declared that Sarkozy is a “dirty guy” (sale mec in French).UMP politicians tried to widen the... [read more]
Ron Paul: Live by the Internet, Die by the Internet
So Ron Paul made the bigtime today: a feature in the New York Times. What about? Those little newsletters that came out in his name a couple of decades back. You know, the ones that (among other things) predicted an upcoming race war and “contain[ed] bigotry against black, Jews, and gays and an obsession with conspiracies.” Perhaps the... [read more]
Politics and Social Media: Is Your Company Prepared for 2012?
Following the 2008 presidential campaign, many were quick to dub it the "first social media election." There is no question that social media played a part in the 2008 contest--the Pew Research Center found it was the first time more than half of the voting-age population used the Internet to connect to the political process and many... [read more]
Is Tweeting In Politics Accountable Or Reckless?
This week, UK MP's have passed a motion allowing them to Tweet in The Commons during political debates and Prime Minsters Questioning. This came about as some politicians tried to push a ban on Tweeting and only being allowed phones so they can, "receive and send urgent messages" in the chamber but this was defeated by 206... [read more]
Political Ads to Hit Twitter Soon, Is It Too Much?
"Throw in one part cheesy graphics, and two parts overly-expensive-bus-tour, and combine them all… the result is new political ads on Twitter. According to Politico, Twitter is looking at it as a new way to gain revenue. Next year’s presidential campaigns alone are expected to cost in the ballpark of a billion dollars, with a large portion of that going to advertising." [read more]
Why There's More to a Good Twitter Account Than Just Follower Numbers
"The best way to use Twitter to the benefit of your organisation is to identify the people you need to communicate with, develop the tone of voice you want to use and initiate personal but professional 2-way conversations. This will maintain relationships with current customers or clients, and demonstrate good service that can only help to attract new business." [read more]
The Evolving Use of Social Media for Political Campaigns
" I want to look at how political campaigns have evolved in their use of the internet and social media, and see what possibilities exist in the near-term. For this purpose I’ve looked at two types of campaigns..." [read more]
Social Media, Embarrassing Your Politicians Into Listening To The People
"Political parties are starting to blur, the middle ground is up for grabs by anyone fast enough to claim it. And what are the politicians resorting to to help them become more popular and heard? Social networking." [read more]
Social Media and Politics: for Good, or Just a Fad?
"Condensing answers on topics like the economy and the war in Afghanistan into 140 character snippets also runs the risk of trivialising serious political stories. Of course on the other hand, the debate provided a way for voters at home to interact directly with politicians in an unprecedented way, and the trending of the process raised awareness of the race for the Republican nomination and those involved it." [read more]
Twitter Town Hall Cynicism is Misplaced
"In the many face-to-face town hall meeetings held to date, only the lucky few who scored tickets and passed screenings were able to get into the auditorium where they had a shot at having a question answered. Turning to YouTube and Twitter simply opens the door to anybody who wants query his or her leader. Shrugging that off as a stunt is like making fun of someone who uses a computer for word processing, which improves the process of typing. " [read more]
Obama 2008: Using Agile + Lean Marketing to Elect a New President
"I was blown away. Looking back, what I think we were doing is a lot like Agile management. What time we spent organizing was done in a Scrum zero meeting, getting alignment and empowering each team member. Everyone walked out of the meeting as I like to say, 'highly aligned and loosely coupled.' Like a Lean start-up, we had just followed the rule, 'Nail it, then scale it.' " [read more]
The Day Social Media United Italy
" It was a great success for Italy, known as "the day Italians finally said no to Silvio Berlusconi". Social media is what is keeping democracy running in today's society, an outlet for the voice of the public. I truly believe that without social media, the Italian people would have yet to stand up to Berlusconi." [read more]
Presidents' Day Word Clouds: How Does Language Change Over Time?
Since 1862, it has been tradition in the United States Senate’s to read George Washington’s Farewell Address each President’s Day. Washington’s speech is one of the most famous in history, since the act itself set a precedent for peaceful transition of power that has lasted to this day. Word choice was of utmost importance, which makes it for an interesting case study through the use of a cloud. [read more]
From the Real World to the Rural World, Social Media and Politics
There are no secrets to Social Media but there are proven strategies that work whether you are a celebrity, politician or local business. There are a lot of people out there trying to use Social Media to "carry their message", some do it well and well, some don't. There are many people helping this campaign utilize Social Media and in no... [read more]
Social Networking Can Create and Strengthen Political Relationships
If you want to learn the art of networking and building relationships, I would recommend spending some time with a local, state or federally elected official. For the most part, successful politicians spend their days reaching out to their friends, being introduced to new ones, making cold calls, speaking in front of groups and... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”