About Social Media Today
rules
Establishing the Brand of YOU
Much like an organization is judged by its logo, its offices, and other physical manifestations, you are judged by your looks; just as an organization lives by a credo, or a mission you live by your morals and values; and just as an organization strategizes about the company they keep so too must you with the people you surround yourself with, or your "partners." [read more]
The Rules of Branding
Branding. It’s what smart businesses do when taking their marketing to the next level is the order of the day. But there’s more to branding than getting your message broadcasted the right way.It’s time for some class rules. [read more]
8 Essential Rules for Social Media and Business
Image source: Author's blog
Social Media is a complex and evolving medium that many businesses struggle to figure out. Few find quantifiable success with it, many have failed, and most have yet to truly form a social media strategy. Failure is often a result of using social media before taking time to understand it, including asking the questions why do people engage on it and what are the unwritten rules that govern its use. ad campaign. It's like trying to run before one has learned to walk. [read more]
Social Media Engagement: The Old Rules of Business Still Apply
Just because it’s online and not in front of a person, it doesn’t mean there is a new code of conduct. The best commercial boundaries are always based on elements of the above points. Social media engagement is just the same. The old rules of business apply here, too. [read more]
Social Media and the Paradox of "Rules"
If you were to ask your average person if they enjoyed being constrained by rules, most would beg to differ. It's a geeky and dare I say anal-retentive notion to be fans of the rules. Despite what most of us claim, we rely on and find safety in rules. When driving blog traffic, we all know that titles are "click bait." What sort... [read more]
How to get your Facebook Fan Page Banned
I’ve advised too many people for too long on this that it needed to be a blog post. Read the FINE print! Too many people are running Facebook Fan Pages under the guidance of social media experts, gurus, ninjas… whatever are running the risk of getting their page banned by Facebook. Facebook provides a Promotion Guidelines which... [read more]
Are You Putting the “Anti” in Social Media?
In the past couple weeks I’ve noticed an annoying trend around dubya-dubya-dubya-dot town. Social media usage has hit the mainstream. I would argue it’s even gone past “trend” status and is becoming a normal part of daily life for more and more people. Not convinced? Check out the article in Marketing Magazine titled, Over 65s Flock to... [read more]
Think Twitter Has No Rules? Think Again
Twitter has no rules. That’s what I keep hearing from people who think they are the vanguard of a new movement. Don’t believe it. There are rules EVERYWHERE. Twitter has its Twitter Rules, its Harassment and Violent Threats Policy, and many other rules that apply to all users. These are written rules. But that’s not what I’m... [read more]
PR 101: More Social Media Rules
There was a large readership, but not a lot of comments, on Monday's blog covering what I feel are the rules of social media. I guess that means people agree with the rules I am proposing. As I said Monday, every community needs rules. Otherwise, there is anarchy. No one can do anything is a community in that kind of atmosphere.... [read more]
PR 101: Social Media Does Have Rules
There's no crying in baseball and no rules in a knife fight. But social media does have rules. Don't know what they are or you don't believe me? Well, read on. Remember, social media is all about building a community. All communities need rules or they descend into anarchy. Hard to market anything in that environment. I decided... [read more]
What Happened To Accountability?
Perhaps this isn't a new trend, and is something that's pervasive. Perhaps I'm just getting more visibility to it because of my immersion in fast-moving media environments.But there's a startling lack of accountability swirling around right now, both in business and individual senses. And it's arresting to me.This isn't a post with the... [read more]
Introducing Teams of Practice — Jessica Lipnack & Jeff Stamps
Here is a now angle of collaboration, moving beyond communities of practice, Jessica Lipnack and Jeff Stamps introduced the term, teams of practice. As Jessica wrote, “perhaps the era of the community of practice needs to morph a bit. Aren't we now in the time when teams, not just amorphous communities or lone-ranger individuals,... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”