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Are You Actively Growing Your E-mail List?

June 4, 2013 by Caroline Melberg

email marketing / shutterstock

I’m not sure whether to be encouraged that 57% of small businesses are actively growing their e-mail list or be disappointed that only 57% are doing so. E-mail marketing is still one of the most powerful ways to engage with customers.[read more]

Why Email Subscribers Unsubscribe [INFOGRAPHIC]

May 9, 2013 by Jim Dougherty

One of the most important things that you can do to drive repeat sales is to create an email list. One of the huge advantages of email is that most businesses achieve about a 20% open rate on email and a .3% opt-out rate. Compare that to social media and email has a huge advantage, not to mention it is much more likely to be the last touch prior to sale. Email closes if you do it right.[read more]

Marketing Rant: Don't Be a Wuss With Your Email List

April 19, 2013 by Jason Wells

I was talking to a marketer recently. This marketer told me that he only dared send his email list one email a month. That's all. Anymore emails and he was concerned about getting a bunch of unsubscribes from his email list. This fear of unsubscribes was so paralyzing for this marketer, apparently, that he wouldn't even consider sending another email out about a special speaking engagement he had.[read more]