About Social Media Today
value
2011 Was the Year of the Mobile Consumer, What’s in Store for 2012? Value.
Image: VLADGRIN/Shutterstock, via author's blog
Chris Silva, my colleague at Altimeter Group, released a useful report today that I wanted to share with you here. Mobile is important and I believe you know this. However, when we consider mobile, we often think about the experience when and where it begins. But, we often miss the opportunity to lead a more meaningful journey as it may... [read more]
5 Reasons Organizations Don’t Implement Internal Social Networks and 5 Reasons They Should
Many organizations are even reluctant to implement internal social networks, although it is today so easy to do. Conventional management thinking needs to be overcome to release the real, tremendous Value of the Collaborative Age. Learn why and how. [read more]
Why Google+ is Great for SEO
"Having landed and created huge ripples in the social networking sphere, Google+ has continue to grow at a particularly rapid pace, increasing by over 10 million users in the space of a week, having now reached 20 million. There’s been a great deal written about it in comparison with Facebook and to some extent Twitter, but I’d like to draw on one of the key ways that it differs from the two; SEO. " [read more]
Do Purchased Twitter Followers Provide Real Value?
Twitter followers and Facebook fans are often labeled with a price tag, but are the added numbers really worth it? [read more]
Analyzing the Value of a Blog Post
The post I wrote last week on 13 Truths about Social Media Measurement did well, and I thought it would be interesting to look at some stats around it in detail. As of today, it's in the top 10 posts on my blog in terms of visits/traffic of all time (and that's just a few days after it posted). So this is a bit of a post mortem... [read more]
Are you obeying the social media law of value?
Everyone who studies social media knows the importance of adding value. Social capital is earned by adding value to conversations and communities, and the lives of the people involved. But what we don't usually think about is what happens when we don't add value. We tend to ignore or forget the fact that value in social media... [read more]
The Value Myth of Social Media
I was reading the post 7 social media truths you can ignore this morning when I was struck by one of the last things mentioned in the post which said, Provide Value. As soon as I saw that, I had to get this thought out. Scene 1. You've been dating your significant other for a few months now and have decided to end it.... [read more]
Engagement: Are Social Media Better at Destroying Value than Creating it?
The Harvard Busines Review published a - rather strange, I must admit - article a few days ago: "Brands and the Dark Side of Social Media". In a nutshell: "Social media are making life difficult for mainstream marketers. Insurgents use so-called "earned" media in place of paid media, creating video ads passed from friend... [read more]
What is Adding Value and How Does it Apply to Social Networking?
As a social media advocate I often discuss adding value to the conversations, to the communities or to the relationships. I guess I assumed everyone already knew what the term means and how it applies to them until I started to get questions from people. So what exactly is adding value and how? Is it just an over-used marketing jargon?... [read more]
Why I no longer do Free in my business
I was in a conversation the other day with Miles Austin and he said the following quote: “Inform for free, how to for a fee.” Chris Brogan recently wrote a post on price points, and essentially pointed out that if you wanted his time you had to pay him what it was worth. Good point. The more you give away your services, the... [read more]
Value
Lately, I've been thinking a lot about the utility of ad placement on social media sites, and whether it's the most enlightened way to monetize services like Facebook or Twitter. I'd posit that there are two broad, and somewhat mutually-exclusive schools of thought on the subject: one looking forward, and the other back. ... [read more]
Buckets.
As communicators, we're obsessed with buckets. We're always putting people into buckets. Target audiences. Key demographics. Influencers. Fans. Detractors. B2B. B2C. Prospects. Flying Purple People Eaters. Whatever. We've gotten far, far too mired in our textbooks and comfortable with the idea that if we generalize someone into a... [read more]
some potential issues of China social media / web2.0
-lack of online trust / credential-professional vs. low-quality entertainment-lack of patience of buidling value [read more]
There's nothing new in the world: the battle to come up with unique content
It's giving me a headache. I know that the most important thing for a successful blog is to provide value for your readers, and that generally means not re-hashing something that has been written 20 times before, but how on earth are we supposed to come up with unique content? If I were writing in one of my other areas of interest, it... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”