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Narrowcasting: How to Use Research and Engagement for Growth

February 25, 2014 by Gini Dietrich


As we build our fans, followers, and connections, we are encouraged to increase our numbers. After all, human beings equate big numbers with success. But, as we’re growing our numbers, what happens to those people we began with…and sort of left in the dust as we got bigger?[read more]

Email Marketers Beware: Rules for Email Engagement Are Rapidly Changing

November 8, 2013 by Debra Ellis

Email marketering is changing fast.

Email marketing is evolving at a rapid pace. The days where cash flow could be generated by simply collecting addresses and emailing promotional offers are disappearing. The new reality requires segmentation, targeted marketing, and customer engagement.[read more]

Facebook Custom Audiences

October 22, 2013 by Adam Brown

Facebook has just launched a new retargeting tool called “website and mobile app custom audiences.” It allows a business to show Ads to people who have either visited their website or their mobile apps. All businesses have to do is affix a tracking system to their website and apps.[read more]

Whatever Happened to the Promise of Big Data?

May 29, 2013 by Bill Hanifin

An appraisal of the brand and loyalty marketing e-mails I’m receiving reveals scant few that mention my relationship with the company or that address my past buying behavior. That’s a serious omission, because research shows that if a company provides me with personally relevant information, I’m much more likely to make a purchase.[read more]

Brands Can Better Target Fans With TV Ad Targeting On Twitter [VIDEO]

May 28, 2013 by Will Sigsworth

TV ad targeting is the result of Twitter’s acquisition of Bluefin Labs, a television/social media analytics company, which occurred in February – in fact, before becoming a Twitter product manager and authoring the announcement post, Michael Fleischman was one of Bluefin’s co-founders.[read more]

Keyword-based Ads Let Twitter Advertisers Improve Targeting

May 23, 2013 by Bonnie Buol Ruszczyk

In a welcome move, Twitter offers advertisers the ability to target users based on key words used in their previous tweets. This holds the promise of getting news of your accounting firm and its services directly to the people who have expressed an interest in them through their own tweets.[read more]

7 Things You Need to Consider Before Using Facebook Ads

May 17, 2013 by Jennifer MacDonald

You can show your Facebook ad to anyone, people who already like your page, or people who do not yet like your page. However, the “platinum,” is friends of connections. By selecting this option your ads will show to friends of your existing fans (those who already like your page).[read more]