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20 Tips for Writing Product Description Copy That Sells

January 29, 2014 by Julia McCoy

Product descriptions.

Writing a product description sounds deceptively simple. In fact, even the professional copywriter can fall prey to the number one mistake (you don’t want to make) when writing product description copy that sells: writing a description that simply describes the product.[read more]

Pinterest Adds Products, Recipes and Movies

May 21, 2013 by Mike Allton

Now, when looking at a product pin, pinners will see pricing and availability, and where to buy that product. Pinterest is calling these "rich pins" and has already worked with a number of retailers to provide these useful ones.[read more]