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How to Rebrand Your Company

December 19, 2013 by Philip Cohen

Company Rebranding

Rebranding a company can give your business a fresh start or produce disastrous results. It all depends on taking the correct precautions and planning while remaking your brand. There are five essential things companies need to do to make sure their branding does not flop.[read more]

Rebranding Creates Renewed Focus

November 17, 2013 by Shannon Baker

Rebranding and Focus

When I originally started my virtual assistant business, I offered social media management as an add-on service. Little did I know that this would become my most popular service! That being the case, I decided to close my event planning business and rebrand.[read more]

The "Miley Circus" Factor: Transitioning Your Product to a New Audience

September 6, 2013 by Justice Mitchell

Master marketer, or train wreck?

On an interest scale ranging from The Location of Carmen Electra’s Latest Tattoo on the high end all the way down to Parenting Tips From That “Kate Plus Eight” Woman, Miley Cyrus ranks slightly above Kate only because I’m a sucker for a good train wreck. But she offers an interesting marketing study.[read more]

10 Things to Consider Before Rebranding Your Social Media Profiles

February 19, 2013 by Pam Sallegue

Rebranding is risky business, but if done well you will reap a bigger harvest. Rebranding is a major decision, so here are 10 things to consider before rebranding your social media profiles.[read more]

HP’s Rebrand Efforts: An Inside Look

December 16, 2011 by Rick Liebling

"We wanted to ensure that HP maximized its opportunities to connect with people, to tell great stories and inspire great stories, to listen and respond, and to adapt to its environment. A multi-sensorial Identity and Design System was created to allow the brand to spring to life in print and in pixels, on screen and across all devices."[read more]

What's your nGen Era Story?

April 29, 2008 by Susan Scrupski

BSG Alliance, my employer, changed its name to nGenera (en-gen-ER-a) this week.  I really like the new name and logo.  Because we've grown so fast (acquiring 5 companies in less than a year), it was important to mash-up all the humans under one single identity and brand.   I'm sure someone in my company will correct...[read more]

Keeping the Sting in Buzz Words

December 11, 2007 by Dan Greenfield

Last week I spoke on a panel at the BDI Convergence 2007. Moderated by Peter Himler, the panel included Russell Meyer, chief strategy officer at Landor, Bruce Ertmann who heads up Toyota's corporate blogging efforts, and Jessica Luterman the newly minted managing director at DeSilva and Phillips. The topic was Authentic Communications...[read more]

eProject Evolves to become Daptiv

November 21, 2007 by Bill Ives

Here is a cross post from the Fast Forward blog. I recently talked again with Tim Low, VP of Marketing at Daptiv, the firm formerly known as eProject. I wrote about the firm on this blog under its old name and Tim provided some very useful enterprise 2.0 success stories, see Enterprise 2.0 Examples of Managing Projects in the Tools and...[read more]