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Google Semantic Search

February 27, 2014 by Eric Enge
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David Amerland's Google Semantic Search

Semantic search is a work in progress that will unfold over many years, perhaps a decade or more, but learning how to harness it now may give you an edge over your competition. One resource for learning all about this new system is David Amerland's new book, Google Semantic Search.[read more]

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How Google Will Help You Market Better in 2014

December 6, 2013 by David Amerland

semantic web / shutterstock

The year ahead will be a tough one for marketers who insist on using traditional, faceless, mass-media forms of communication to reach their audience. Two Google changes that took place in 2013 will radically transform how search works and the quality of the search results.[read more]

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Semantic Image Search and the New SEO [SLIDESHARE]

October 9, 2013 by David Amerland

Over the past few weeks Google has delivered a classic one-two blow: First search is now delivered over an entirely encrypted connection making for the now infamous “100% not provided keywords” in Google Analytics and second, Matt Cutts announced that the next PageRank (PR) update “may take some time.”[read more]

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What Google's Hummingbird Update Really Means

September 27, 2013 by David Amerland
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Google Hummingbird

If there was any doubt about the speed at which Google is developing semantic search at a global level, the announcement of Hummingbird, Google’s latest semantic algorithm update, should make everyone sit up and take notice. Hummingbird takes semantic search and adds three new levels to it.[read more]

From Strings to Things: A Quick Primer on Semantic Search

September 19, 2013 by Chris Horton

Untangling semantic search

In May of 2012, Google rolled out its Knowledge Graph, an AI-like semantic search engine that would forever shift the search paradigm by focusing on “things not strings." These three simple words heralded a profound evolution in search.[read more]

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How Search Marketing Is Changing in a Semantic Web

August 12, 2013 by David Amerland

Semantic web / shutterstock

In a semantic web, a social signal, clear, compelling content and lots of website visitor interaction by way of comments, mentions and resharing, create a matrix of connections that is now mined by semantic search. Marketers who understand this connection are in a position to take advantage.[read more]

Semantic Search Means Semantic SEO: What It Means for You

July 27, 2013 by Amanda DiSilvestro

Understanding all of the different terminology in the SEO industry isn’t easy, but it’s possible. Experts and Webmasters are now throwing around the term Semantic SEO, and it has people wondering: What is Semantic SEO, why do I need it, and how is it going to work for me?[read more]

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How "Social" and "Semantic" Go Hand-In-Hand

July 21, 2013 by David Amerland
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Social and Semantic

The semantic web and semantic search are inherently powered by the social connections, and yet "social" and "semantic" appear to reside on opposite sides of the spectrum, at the moment. Here's how to reconcile them to your benefit.[read more]

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How Semantic Search is Changing Everything

May 23, 2013 by David Amerland
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Semantic search is changing everything. From the way traditional marketing is done to the way social media connections are now forged, the web is forcing us to create more transparent, honest connections than ever before.[read more]

 
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