About Social Media Today
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Why I'm Complying With the FTC Regime for Bloggers Even Though I Don't Have To
A view from a blogger outside the USA about the FTC's new “guidance” on disclosure One of my first thoughts on learning this week of the US Federal Trade Commission (FTC) announcement on endorsements and testimonials was that as I don't live in the US it does not apply to me. One of my next thoughts was that it may be only a... [read more]
Vic government releases report on Australian Gov 2.0 initiatives and online take-up
Information Victoria, in the Department of Innovation, Industry and Regional Development for the Victorian Government has released a report, Web 2.0: The New Tools for Democratic Conversations — A snapshot of Initiatives in Government. Available at Victoria's eGovernment Resource Centre (using the link in last paragraph), the... [read more]
Facebook: Active users in Australia
There's always a lot of questions around statistics and in particular how active “active users” actually are. Facebook has what, 200 million? 250 million members? How many of them log in regularly? Well, let's look at Australia and our massive growth since May 2007. From a few thousand users then to 6 and half million... [read more]
Blogger of the Week - Gavin Heaton, Servant of Chaos
“I particularly remember walking across the school yard and seeing our school captain Paul Davis—a tough, charismatic footballer—sitting with younger kids and singing to them while playing a guitar. I saw the kids mesmerized. I was amazed that this school celebrity was just hanging out and enjoying himself. And as I got closer... [read more]
Tourism Australia: Can Social Media Attract Visitors?
Last week I met Nick Baker of Tourism Australia who gave a great presentation at the Asian Marketing Effectiveness awards about how Tourism Australia uses media and social media to attract visitors to the country. (Disclosure: Tourism Australia is an Ogilvy client for some Social Media work.)Some catching ideas:Australia, the movieOne... [read more]
acidlabs On The Pod
Last night, I spoke with blogger, TechCrunch writer and podcaster Duncan Riley from On The Pod. We chatted about: the opportunities (mostly yet to be realised) that the Australian Federal government (and governments everywhere by association) have in leveraging the power of the Internet to connect with and enable their constituents -... [read more]
Yank Down Under Overwhelmed by Social Media Reluctance
The following excerpt, comes from a blog called wallydownundy, written by Walter Jennings, an American PR person now working in Sydney, Australia, with a major global PR firm. The specific poist, entitled 'Don't think of a polar bear' link to original post [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”