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B2B content

Building a B2B Content Strategy

February 8, 2014 by Michael Cohn

B2B Content Strategy

If you own a Business-to-Business company, which means that you either sell products and/or services to other companies, your online content strategy will be different than if you own a different sort of business. Undoubtedly, all businesses need to generate content.[read more]

Is Your B2B Content Tipping the Effort Scale?

January 6, 2014 by Ardath Albee

Tipping the Scales

I do a lot of work for technology companies. One of the great challenges of working with marketing technology is simplifying complex systems into understandable business enhancers that B2B buyers must have to reach their goals.[read more]

Write Powerful B2B Content Using Storytelling Techniques

May 31, 2013 by Shelley Pringle

B2B content how-to

If you’re a B2B media relations pro, there are six dreaded words you hear far too often: “We don’t have any case studies.” Since media are storytellers, they’re more likely to warm to your idea if you can help them tell a story using customer examples.[read more]