About Social Media Today
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We're Proud to Announce our New Blogger Board
Today we have another big announcement: the addition of social media gurus John Byrne and Brian Solis as co-chairs of our newly formed Blogger Board. When we launched our flagship site SocialMediaToday.com three years ago, we were pioneering a fundamental shift in how people exchange information and engage in collaborative thought... [read more]
Join a Discussion on Ethics (and Even More Vital Topics) in Blogging
I've been invited to participate in a webinar about Ethics in Blogging, sponsored by SocialMediaToday.com and The Social Media Group. The event will occur Thursday, September 24th at 1 pm ET/10 am PT. You can register to listen and participate for free, and the event is a steal at that price!If you're webinared out, perhaps this will... [read more]
Introducing SMTodayChina
Over the past few weeks, we've been working on a "top secret" project with Rand Han, a Chinese-American entrepreneur whose Shanghai-based marketing, advertising and communications support firm, BA360, has attracted a blue-chip roster of international and local customers over the past couple of years. In the best social media... [read more]
Women's History Month - A Look Back
March, which is almost over, is Women's History Month. If this seems like a belated acknowledgment, it isn't. I celebrate women's history every day - and this blog aims to reach women - REAL women - the world over to help them understand the how to traverse the business of being in business, online. Hence, women's history is an on-... [read more]
Social Media School is in Session
Pick up your pencils, kids. Social Media Today has a new sub-community called Social Media School which features all the great how-to content we're getting daily from our growing army of SMT bloggers. From blogging to YouTube, basics to video tutorials, SMS is intended to be a resource to help newcomers learn, and veterans to stay... [read more]
All I Ever Wanted to Be Was a...
The current issue of IDD magazine online explores the public relations quagmire currently confronting the investment banking industry. In a piece titled "Occupational Hazard," some of our industry's bold-faced names share their advice on just how to rebuild IB's sullied reputation.(President Obama's quip on Leno last night suggesting... [read more]
Steve Dalton and One Laptop Per Child Program: Interview
It's about the size of a small textbook. It has built-in wireless and a unique screen that is readable under direct sunlight for children who go to school outdoors. It's extremely durable, brilliantly functional, energy-efficient, and fun. That's the description, on the One Laptop Per Child site, of the XO, an amazing, highly portable... [read more]
SXSW Interactive: Small World Labs panel recap
Just wanted to post some of the recaps and Peter Kim's post has some good links. You can see the real time questions we got by searching for the #swl on twitter. Thanks to everyone who came and feel free to contact me with more questions. Peter also talked to KXAN (local NBC) about SXSW before the panel. See you around SXSW!Link to... [read more]
Do You Censor Yourself on Social Media?
It came up just the other day - someone emailed me a video that had an obvious political slant. I thought it was interesting and entertaining, so of course, my first reaction was to post it on my Facebook Page. I was just about to click on the “post” button when I a thought entered my head: Maybe not. My Facebook Friends... [read more]
PowerPoint Shared in Social Media - Do It Right
If you want your customers to engage in your social media content, don't play charades. Deliver the high quality experience and passion you have behind what you have to say. This is an issue that really hits a nerve with me. Companies and people that put up PowerPoint decks on SlideShare, LinkedIn, even their own... [read more]
Sweettt.com - Episode 1 - Walk Like a Minister
Michael Hickson seems to have an enterprise complex. He doesn't like the idea of IBM micro-blogging behind its firewall. In his blog, E-piphanies, he writes a rather harsh slur in gossip-column style stating that this is a bad idea. Keep Silly Walking :-)In my own personal opinion... sometimes you have to wiggle your arms and legs... [read more]
Twitter taken back to the Future (c/o JG)
Twitter taken back to the Future (c/o JG) [read more]
How much network can you digest?
An interesting article in The Economist and a follow on discussion in the class (Social Media Academy) this morning sparked this post.The question is two fold:1) How many connections are actually useful or meaningful?2) How do I divide between business and friends & family?But before I dive deeper I'd like to quote part of the... [read more]
Rudder Fin and Googleability
Ruder Finn is one of the world's largest public relations agencies. It is not an angry Nordic person or a ship's stearing device. Nevertheless, the term Ruder Finn is fairly "googleable." It's not easily confused with other results, even if you don't know how to spell it (Rudder Finn and Ruder Fin are common mistakes). Left Brain's... [read more]
It's time for a sponsored conversations summit
After waging a small war on pay-per-post for years, I've come to the conclusion that sponsored conversations, as they're now being called, is a blogging business model that is not going away. Forrester seems to think so anyway, having just completed a report on the topic, reaching the conclusion that "this practice will take its place... [read more]
Twitter is this year's Second Life
I know what you're thinking: "Verdino has finally lost his mind." While I'll admit that, to the casual observer, Twitter and Second Life bear very little resemblance to one another, the truth is that there are more than a few points of comparison -- both positive and negative, both trivial and significant. Last night I made a list of... [read more]
The Bigger Picture On Public Relations
Marketing guy Seth Godin published a post yesterday entitled “The difference between PR and publicity.” In it he says: “Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion. Sometimes publicity is helpful, and good... [read more]
Are Blogs Losing Their Authority To The Statusphere?
What follows is the unedited Director's Cut of my latest post on TechCrunch, "Are Blogs Losing Their Authority To The Statusphere?" My definition of Statusphere.SourceDepending on which numbers you source or believe, all reports agree that the blogosphere continues to expand globally.As the leading blog directory and search engine,... [read more]
Paul Saffo Describes the “Creator Economy”
Forecaster Paul Saffo, writing for McKinsey's What Matters site, has decided that, “the consumer economy that was born in the 1950s is lurching to an end, and a new ‘creator economy' is emerging.” I'm thinking that yes, we'd damn well better get creative because the sands are shifting beneath our feet to a degree that... [read more]
Two Major Trends in Wiki Software for Business Use
I responded to a question on the WikiMatrix forums asking about major trends in wiki software for business use, and am cross-posting the answer here: The major trends I see with regard to wiki use in organizations, are: Integration - making sure a wiki integrates well with other business tools, like SharePoint, content and document... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”