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Social Advocacy & Politics

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Social Advocacy & Politics: The Counter-Revolution Will Not Be ZunZuneo'd

April 15, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

One of the goals of the social network ZunZuneo was to learn who among the people of Cuba were receptive to dissident messages and counter-revolution opportunities by monitoring what they were posting. We can easily do the same thing by analyzing social media content around the world.[read more]

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Social Advocacy & Politics: Is it the #WorstRate if #NobodyPaysThat?

April 8, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

Americans for Tax Fairness came up with an effective counter message against The RATE Coalition's #WorstRate and launched an effective Denial of Hashtag campaign of its own. And not only did Americans for Tax Fairness shut down the RATE Coalition’s hashtag campaign, it got Politico’s Morning Money to report on his hashtag the next day.[read more]

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Social Advocacy & Politics: Breaking Up with Facebook Is Hard to Do... Or Is It?

April 1, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

When it comes to advocacy and political campaigns, many online organizers are ambivalent about Facebook. On the one hand, Facebook is notorious for changing its interface, and it is better for niche communication than mass communication. On the other hand, two-thirds of all internet users in the US use Facebook.[read more]

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Social Advocacy & Politics: Don't Sell the Political Power of Social Media Short

March 25, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

Good online organizers know that their online campaigns have to be part of a comprehensive movement to succeed in making lasting change. But is it necessarily true that social media campaigns that “rush past” the “tedious work” of organizing do so to their “detriment”?[read more]

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Social Advocacy & Politics: The Target Audience Is Between Two Ferns

March 18, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

Needing more young people to sign up for health insurance, President Obama took Zach Galifianakis up on his offer to talk about the Affordable Care Act on his Funny or Die talk show Between Two Ferns. The interview has been seen over 2.8 million times. According to the White House, it became the top referrer to HealthCare.gov.[read more]

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Social Advocacy & Politics: The Coolest Idea a Senator Ever Dissed

March 11, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

It seems that Senator Jeff Flake wants to increase regulations on Amtrak: he wants to control how Amtrak markets itself. And like the commisars of old, the hand of government regulation has a poor eye for beauty. Flake tweeted that Amtrak should “stop taking free rides from taxpayers before giving them out to bloggers.”[read more]

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Social Advocacy & Politics: Carpe Colloquium*

March 5, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

Whether you are a candidate running for office, an advocacy group seeking to influence public policy or a brand looking to shape your public image, the challenge is to seize the social conversation before it seizes you. Rather than worrying about reacting to your critics, you should be using social media to define yourself, proactively.[read more]

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Social Advocacy & Politics: Targeting Your Campaign Wall Posts on Facebook

February 26, 2014 by Alan Rosenblatt
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Social Advocacy & Politics column.

Facebook offers a handful of tools to help you get your action message to the right people. But before we get into those, it is important to recognize the real-world constraint that we face when using social media to reach multiple audiences: almost everything you do is done in public.[read more]

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Social Advocacy & Politics: 3 Steps for Optimizing Facebook Page Wall Posts for Action

February 19, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

Facebook offers a handful of tools that organizers can use to reach, educate and mobilize people to support policy or political campaigns. And while they are not perfect, they can still be effective if used optimally. This week, we will explore three steps for optimizing your Facebook wall posts for campaigns.[read more]

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Social Advocacy & Politics: Where Are the High-Powered Women on Twitter?

February 12, 2014 by Alan Rosenblatt
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Social Advocacy & Politics column.

I was looking over a list of the 50 most powerful women in business and was struck by how few of them were on Twitter. Out of the 50 women listed, I could only find 11 that use Twitter. My gut tells me that the missing 39 powerful women are simply less powerful than they could be because they lack a prominent social media presence.[read more]

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Social Advocacy & Politics: “The Senate is the Enemy?"

February 4, 2014 by Alan Rosenblatt

Social Advocacy & Politics column?

Prior to the President’s arrival in the House chambers, Senator Jeff Flake (R-AZ) joked about his sitting next to fellow freshman senator Democrat Tammy Baldwin (WI). In the wake of the Arizona State Republican Party censuring Senator John McCain (R-AZ) for being too liberal, Flake suggested his sitting with “the enemy” might escalate the situation.[read more]

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Social Advocacy & Politics: The People vs. Monsanto

January 29, 2014 by Alan Rosenblatt
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Social Advocacy & Politics column.

By using Facebook, Twitter and YouTube, the people have been building an army to battle Monsanto. It is a battle of social capital pitted against financial capital. Thankfully, in a world where public policy often goes to the highest bidder, social media gives new weapons to the people who must fight corporations.[read more]

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Social Advocacy & Politics: Sustainable Content Curation Strategy (or Feeding the Beast)

January 22, 2014 by Alan Rosenblatt
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Social Advoacy & Politics column.

If your organization produces content, you have to curate it. Just as an art museum curator determines where to hang the art, what art to hang around it and how to light it all, a content curator must also arrange the content across those many channels, pairing it with the right hashtags to shine a light on it.[read more]

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Social Advocacy & Politics: My Mission to Get Progressive CEOs on Twitter

January 15, 2014 by Alan Rosenblatt

Social Advocacy & Politics columns.

America is waiting, waiting for leaders to step up and lead. We see it all the time on Twitter: a prominent political leader says something meaningful on Twitter and millions of people retweet it and discuss it. Well, in my dreams this happens. But progressives need more leadership on Twitter than just our elected officials.[read more]

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Social Advocacy & Politics: Shoveling Snow Via Twitter

January 8, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

The stories Bill de Blasio and Cory Booker’s tweets tell are dramatically different from one another. But whether it is the “I’m one of you” or “I’m here for you” story, they both create a deeper connection between the politician telling the story and the people that politician serves.[read more]

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Social Advocacy & Politics: When You Get Over the Easy Stats, Twitter Is Very Influential

December 31, 2013 by Alan Rosenblatt

Social Advocacy & Politics column.

How much Twitter democratizes political power is an empirical question that will change over time. We should measure it well and often to track its development. But a more informed and active citizenry will be good for our democracy. It will push Congress to act on issues that have overwhelming public support.[read more]

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Social Advocacy & Politics: Twitter's War on Xmas

December 24, 2013 by Alan Rosenblatt

Social Advocacy & Politics column.

Here is my alternative explanation for the diminishing nomenclature: “Xmas,” and even “Happy Holidays,” use fewer characters than “Christmas” and “Merry Christmas and Happy New Year,” respectively. With only 140 characters at our disposal in a tweet (and only 160 in a text message), it must be Twitter’s fault![read more]

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Social Advocacy & Politics: World of Spycraft

December 18, 2013 by Alan Rosenblatt

Social Advocacy & Politics

I suspect that both the far left and the far right imagine that the NSA’s foray into the World of Warcraft is more like the Nine Riders than a fellowship on a noble quest. But the bottom line is that infiltrating World of Warcraft (and Second Life), as the reports indicate the NSA does, makes sense, even if I don't like it.[read more]

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Social Advocacy & Politics: Twitter Reveals the Hate Behind the Politician

December 11, 2013 by Alan Rosenblatt
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Social Advocacy & Politics column.

Senator Ted Cruz (R-TX), Tea Party darling, tweeted condolences to Mandela’s family and the people of South Africa. But as they say, no good deed goes unpunished. The outpouring of hatred, bigotry and intolerance from Ted Cruz’s right-wing base flooded his Facebook page and Twitter timeline.[read more]

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Social Advocacy & Politics: Leveraging Publicly Available Social Media Data for Opposition Research

December 4, 2013 by Alan Rosenblatt

Social Advocacy & Politics column.

When it comes to social media, it is really hard to hide what you are doing. You can surprise people with your strategy when you launch a campaign, but once it is out there, it is hard to keep what you are doing a secret. That is the nature of being social.[read more]

 
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