About Social Media Today
social
SoLoMo: Are You Paying Attention Marketers?
For eons now, marketers have used (the not so easy) direct mail approach to target customers. But, with the sweet, smartphone digital database, customers are volunteering golden information nuggets in exchange for products or services – and a digital marketer can use that information immediately to share nearby deals, events and opportunities to a potential customer.[read more]
Credit Cards Go Social [Infographic]
By eliminating aggressive tactics to sign up consumers, the CARD act has helped many young students stay away from credit debt, to a certain extent. Credit card companies are trying to bypass the act that negates the use of setting up at college campuses and giving away free gifts by advertising through social media.[read more]
6 Must-haves for Every Enterprise Social RFP
It's possible and profitable for large global brands to be Social at Scale. Here are some thoughts on what it takes to make it possible.[read more]
The Marketer’s Monologue is Dead and Gone
Consumers no longer listen to companies. They listen to each other. Are you allowing a dialogue to happen? Let’s look at the many benefits of giving your customers a voice.[read more]
The Best Social Q&A Websites
Here are the best free sites for finding the answers you crave. Both consumers and marketers alike can use these insights to gain access to consumer behavior within a specific space. Or let friends, strangers or experts help you make a personal decision, together.[read more]
How to Transition from Entrepreneur to Part-Time Blogger
Blogging is a great way to gain online recognition, but there are plenty who only write to promote themselves or their business, thinking that people want to read an 800-word advertisement; trust me, they don’t. So to help my fellow entrepreneurs, here are a few pointers I’ve picked up.[read more]
Social Media Case Law – The Beginning
The Harris decision was met with an immediate uproar, as the court’s interpretation of Twitter’s terms and conditions shocked many, including Twitter itself. Twitter has subsequently filed a motion to quash the subpoena stating that the Harris court had misinterpreted its terms and conditions and that its members certainly owned their tweets and content.[read more]
A Call for Lean and Mean Social Media Policies
In the last two years, the National Labor Relations Board (the “NLRB”) has taken an increased interest in social media policies, and the effect of those policies on protected communications of employees under the National Labor Relations Act (the “Act”). Beginning in 2010, the NLRB has issued decisions and advice with regard to social media that has startled many.[read more]
What are Social Media KPI’s?
I’ve been asked this question multiple times in recent months; what are Social Media Key Performance Indicators?[read more]
Leveraging Internal and External Social Influence [Infographic]
With 90 percent of purchases subject to social influence, it's no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness. Influence is the single most effective and most enduring marketing asset. Understanding and Leveraging Social Capital gives marketers a framework for maximizing their social influence strategy by specifically, outlining steps to leverage both internal and external brand advocates.[read more]
Defining the Big “E” in Social Media
What is engagement? Conversation? Compelling content? Jason Falls has posted twice in the past week about what defines it, raising a quick reaction from Rachel Kay, Mashable has an entire subsection dedicated to it, – but what’s the consensus?[read more]
20 Essentials to Power-Up Your Social Media Strategy.
There are a few things you need to add to your list of to-dos that will not only hold the entire game plan together but also provide that extra to your results. Combining a list of top 20 of these from past campaigns across sectors such as education, FMCG, lifestyle and travel here are some that will help you get more and learn more from the campaigns you run in the future[read more]
Top 15 Influencers to Follow in Web & Social Analytics
Here are the Top Social and Web Analytics Experts to follow[read more]
Watch Out: Rogue Social Media Marketing
If there's one thing I've noticed in social media and more specifically in business to business sales, it's that employees of a company may create a Facebook Fan Page, but the president is not aware of it! In the last 6 months alone, I’ve noticed about 4 cases in my city (Vancouver, BC.)ProblemFrom a public relations and branding...[read more]
Communication: The Link Between Social Media and Sales
Social media has completely revolutionized how products are sold, and yet there are still businesses that only use social media outlets to spam their followers with coupon codes and pointless blog posts about how great their business is. Back in 2010, a WhiteHorse survey found that only 52% of B2C business, and a mere 32% of B2B...[read more]
How to Use Facebook Timeline for Better Engagement
The ultimate goal of pages on Facebook is still engagement. Following the release of Timeline, not much has changed in the engagement game, but there are still a few ways that the changes can help to increase interactivity around a page.[read more]
Facebook Timeline for Brands: What Does This Mean for Marketers?
Beth McCabe, VP/Director, Social Marketing & Technology, at Digitas, explores how Facebook Timeline for Brands will affect marketers.[read more]
Social Media, Choice, and the Quest for Action Streams
Whilst there are around four-five major social networks that most people belong to right now – Facebook, Twitter, Google+, LinkedIn and Myspace – there are always more start-ups raising their hands and doing something innovative as a means of vying for our attention. Whether it’s a branding activity like Lady Gaga’s Little Monsters...[read more]
Pinterest – More Than Just a Pinboard
What is the potential benefit for brands and their respective digital PR / social media agencies? Brands can achieve benefits from the network without even being on it as an official presence, the primary focus of Pinterest is content first and foremost.[read more]
Social + Product = Better Products
Social techniques can and should be used to change the way we do business. In this post, I look at how creators and designers of product can use social media to make better, more innovative products.[read more]
“I think the interesting thing to note here is that mastering social media is not the same as mastering social media marketing. 10,000 hours on social media will not necessarily make you a master in marketing via social media, yet getting the training and experience necessary to become an expert at the marketing aspect is difficult because there is no one out there really teaching it.”
“I think Mayer is actually doing a great job of injecting Yahoo back into the conversation by making it a "hot topic" again. Full disclosure, I've always liked Yahoo but any property that's been around for that long has to fight against the perception that it's outdated, lest it be resigned to the dustbin of history like AOL.”