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A Call for Lean and Mean Social Media Policies

May 16, 2012 by Randall Beach
with 395 views
3

In the last two years, the National Labor Relations Board (the “NLRB”) has taken an increased interest in social media policies, and the effect of those policies on protected communications of employees under the National Labor Relations Act (the “Act”). Beginning in 2010, the NLRB has issued decisions and advice with regard to social media that has startled many. [read more]

What are Social Media KPI’s?

May 11, 2012 by Aaron Rains
with 1,512 views
0

I’ve been asked this question multiple times in recent months; what are Social Media Key Performance Indicators? [read more]

Leveraging Internal and External Social Influence [Infographic]

May 10, 2012 by Mike Lewis
with 1,958 views
1

With 90 percent of purchases subject to social influence, it's no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness. Influence is the single most effective and most enduring marketing asset. Understanding and Leveraging Social Capital gives marketers a framework for maximizing their social influence strategy by specifically, outlining steps to leverage both internal and external brand advocates. [read more]

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Defining the Big “E” in Social Media

May 4, 2012 by Christianna Giordano
with 538 views
3

What is engagement? Conversation? Compelling content? Jason Falls has posted twice in the past week about what defines it, raising a quick reaction from Rachel Kay, Mashable has an entire subsection dedicated to it, – but what’s the consensus? [read more]

20 Essentials to Power-Up Your Social Media Strategy.

April 23, 2012 by Akshay Brijkrishan
with 4,884 views
1

There are a few things you need to add to your list of to-dos that will not only hold the entire game plan together but also provide that extra to your results. Combining a list of top 20 of these from past campaigns across sectors such as education, FMCG, lifestyle and travel here are some that will help you get more and learn more from the campaigns you run in the future [read more]

Top 15 Influencers to Follow in Web & Social Analytics

April 10, 2012 by Mike Lewis
with 1,187 views
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Here are the Top Social and Web Analytics Experts to follow [read more]

Watch Out: Rogue Social Media Marketing

April 9, 2012 by Austen Mayor
with 4,949 views
2

If there's one thing I've noticed in social media and more specifically in business to business sales, it's that employees of a company may create a Facebook Fan Page, but the president is not aware of it! In the last 6 months alone, I’ve noticed about 4 cases in my city (Vancouver, BC.)ProblemFrom a public relations and branding... [read more]

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Communication: The Link Between Social Media and Sales

April 4, 2012 by Deborah Sweeney
with 1,538 views
1

Social media has completely revolutionized how products are sold, and yet there are still businesses that only use social media outlets to spam their followers with coupon codes and pointless blog posts about how great their business is. Back in 2010, a WhiteHorse survey found that only 52% of B2C business, and a mere 32% of B2B... [read more]

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How to Use Facebook Timeline for Better Engagement

March 8, 2012 by Alex Smith
with 1,993 views
0

The ultimate goal of pages on Facebook is still engagement. Following the release of Timeline, not much has changed in the engagement game, but there are still a few ways that the changes can help to increase interactivity around a page. [read more]

Facebook Timeline for Brands: What Does This Mean for Marketers?

March 1, 2012 by Beth McCabe
with 1,637 views
0

Beth McCabe, VP/Director, Social Marketing & Technology, at Digitas, explores how Facebook Timeline for Brands will affect marketers. [read more]

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Social Media, Choice, and the Quest for Action Streams

February 17, 2012 by Alex Smith
with 687 views
0

Whilst there are around four-five major social networks that most people belong to right now – Facebook, Twitter, Google+, LinkedIn and Myspace – there are always more start-ups raising their hands and doing something innovative as a means of vying for our attention. Whether it’s a branding activity like Lady Gaga’s Little Monsters... [read more]

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Pinterest – More Than Just a Pinboard

February 9, 2012 by Alex Smith
with 1,632 views
2

What is the potential benefit for brands and their respective digital PR / social media agencies? Brands can achieve benefits from the network without even being on it as an official presence, the primary focus of Pinterest is content first and foremost. [read more]

Social + Product = Better Products

February 9, 2012 by Timo Elliott
with 402 views
0

Social techniques can and should be used to change the way we do business. In this post, I look at how creators and designers of product can use social media to make better, more innovative products. [read more]

Social Networking in 2012

December 22, 2011 by Dave Higgins
with 1,194 views
0

I’ll have to change the title of the predictions blog next year to something else, because the hype cycle around all the terms prefixed with the word “social” has run its course. Terms like “social networking,” “social media,” “social gaming,” “social buying,” and so on are now officially redundant and will be replaced by other terms in 2012. Organizations will stop thinking about “social” as a special aspect of their business strategy and realize that, just like the internet and telephony, the collaborative elements collectively referred to as “social” are just another aspect of doing business in a connected world. [read more]

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Should Old Acquaintance[s] Be Forgot?

December 15, 2011 by Barry Feldman
with 593 views
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Old acquaintances should not only not be forgot, the good ones should be renewed. Why commit all your efforts to fishing for new connections when it's so easy to reel in some of the ones that got away? [read more]

What to Be and What Not to Be? That is the Social Media Question.

December 13, 2011 by Stephanie Gehman
with 408 views
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Practically speaking, social media platforms are designed to be online communication channels. [read more]

Facebook Is NOT The Largest Online Social Network, Email Still Rules! Infographic

December 6, 2011 by Sean Nicholson
with 733 views
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"Think about it, your email contacts are like your Facebook friends, LinkedIn contacts, and Twitter followers all rolled into one. And your inbox is more successful at managing text and multimedia better than the Facebook timeline, Twitter feed, RSS subscriptions and Google+ feed combined." [read more]

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Left Behind But Not Forgotten – The Social Networks of the Past

November 30, 2011 by Alex Smith
with 1,152 views
0

We all love to talk about what we think social media will look like in the future and how we think that will impact brands from a marketing perspective. However, on this occasion I’m going to look back at a few of the older social networks to see where they are now. [read more]

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The Problem with Facebook Jobs

November 8, 2011 by Stefan Seltz-Axmacher
with 250 views
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An opinion why Facebook's attempt to enter the Online Job Search market needs a serious overhaul. [read more]

What the hell happened to email?

November 7, 2011 by Brenda Somich
with 962 views
5

"Aside from the awesome, keyword-rich and searchable social content we share daily, we aren’t giving people the opportunity to drop in and meet us. So what can we do to promote our fancy new social networks? This is where I think email is increasingly being overlooked." [read more]

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