About Social Media Today
social
A Call for Lean and Mean Social Media Policies
In the last two years, the National Labor Relations Board (the “NLRB”) has taken an increased interest in social media policies, and the effect of those policies on protected communications of employees under the National Labor Relations Act (the “Act”). Beginning in 2010, the NLRB has issued decisions and advice with regard to social media that has startled many. [read more]
What are Social Media KPI’s?
I’ve been asked this question multiple times in recent months; what are Social Media Key Performance Indicators? [read more]
Leveraging Internal and External Social Influence [Infographic]
With 90 percent of purchases subject to social influence, it's no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness. Influence is the single most effective and most enduring marketing asset. Understanding and Leveraging Social Capital gives marketers a framework for maximizing their social influence strategy by specifically, outlining steps to leverage both internal and external brand advocates. [read more]
Defining the Big “E” in Social Media
What is engagement? Conversation? Compelling content? Jason Falls has posted twice in the past week about what defines it, raising a quick reaction from Rachel Kay, Mashable has an entire subsection dedicated to it, – but what’s the consensus? [read more]
20 Essentials to Power-Up Your Social Media Strategy.
There are a few things you need to add to your list of to-dos that will not only hold the entire game plan together but also provide that extra to your results. Combining a list of top 20 of these from past campaigns across sectors such as education, FMCG, lifestyle and travel here are some that will help you get more and learn more from the campaigns you run in the future [read more]
Top 15 Influencers to Follow in Web & Social Analytics
Here are the Top Social and Web Analytics Experts to follow [read more]
Watch Out: Rogue Social Media Marketing
If there's one thing I've noticed in social media and more specifically in business to business sales, it's that employees of a company may create a Facebook Fan Page, but the president is not aware of it! In the last 6 months alone, I’ve noticed about 4 cases in my city (Vancouver, BC.)ProblemFrom a public relations and branding... [read more]
Communication: The Link Between Social Media and Sales
Social media has completely revolutionized how products are sold, and yet there are still businesses that only use social media outlets to spam their followers with coupon codes and pointless blog posts about how great their business is. Back in 2010, a WhiteHorse survey found that only 52% of B2C business, and a mere 32% of B2B... [read more]
How to Use Facebook Timeline for Better Engagement
The ultimate goal of pages on Facebook is still engagement. Following the release of Timeline, not much has changed in the engagement game, but there are still a few ways that the changes can help to increase interactivity around a page. [read more]
Facebook Timeline for Brands: What Does This Mean for Marketers?
Beth McCabe, VP/Director, Social Marketing & Technology, at Digitas, explores how Facebook Timeline for Brands will affect marketers. [read more]
Social Media, Choice, and the Quest for Action Streams
Whilst there are around four-five major social networks that most people belong to right now – Facebook, Twitter, Google+, LinkedIn and Myspace – there are always more start-ups raising their hands and doing something innovative as a means of vying for our attention. Whether it’s a branding activity like Lady Gaga’s Little Monsters... [read more]
Pinterest – More Than Just a Pinboard
What is the potential benefit for brands and their respective digital PR / social media agencies? Brands can achieve benefits from the network without even being on it as an official presence, the primary focus of Pinterest is content first and foremost. [read more]
Social + Product = Better Products
Social techniques can and should be used to change the way we do business. In this post, I look at how creators and designers of product can use social media to make better, more innovative products. [read more]
Social Networking in 2012
I’ll have to change the title of the predictions blog next year to something else, because the hype cycle around all the terms prefixed with the word “social” has run its course. Terms like “social networking,” “social media,” “social gaming,” “social buying,” and so on are now officially redundant and will be replaced by other terms in 2012. Organizations will stop thinking about “social” as a special aspect of their business strategy and realize that, just like the internet and telephony, the collaborative elements collectively referred to as “social” are just another aspect of doing business in a connected world. [read more]
Should Old Acquaintance[s] Be Forgot?
Old acquaintances should not only not be forgot, the good ones should be renewed. Why commit all your efforts to fishing for new connections when it's so easy to reel in some of the ones that got away? [read more]
What to Be and What Not to Be? That is the Social Media Question.
Practically speaking, social media platforms are designed to be online communication channels. [read more]
Facebook Is NOT The Largest Online Social Network, Email Still Rules! Infographic
"Think about it, your email contacts are like your Facebook friends, LinkedIn contacts, and Twitter followers all rolled into one. And your inbox is more successful at managing text and multimedia better than the Facebook timeline, Twitter feed, RSS subscriptions and Google+ feed combined." [read more]
Left Behind But Not Forgotten – The Social Networks of the Past
We all love to talk about what we think social media will look like in the future and how we think that will impact brands from a marketing perspective. However, on this occasion I’m going to look back at a few of the older social networks to see where they are now. [read more]
The Problem with Facebook Jobs
An opinion why Facebook's attempt to enter the Online Job Search market needs a serious overhaul. [read more]
What the hell happened to email?
"Aside from the awesome, keyword-rich and searchable social content we share daily, we aren’t giving people the opportunity to drop in and meet us. So what can we do to promote our fancy new social networks? This is where I think email is increasingly being overlooked." [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”