social posts, articles, and infographics | Social Media Today
Sign up | Login with →

social

SoLoMo: Are You Paying Attention Marketers?

March 4, 2013 by Sharn Kandola
0

For eons now, marketers have used (the not so easy) direct mail approach to target customers. But, with the sweet, smartphone digital database, customers are volunteering golden information nuggets in exchange for products or services – and a digital marketer can use that information immediately to share nearby deals, events and opportunities to a potential customer.[read more]

Credit Cards Go Social [Infographic]

July 26, 2012 by Brian Wallace
0

By eliminating aggressive tactics to sign up consumers, the CARD act has helped many young students stay away from credit debt, to a certain extent. Credit card companies are trying to bypass the act that negates the use of setting up at college campuses and giving away free gifts by advertising through social media.[read more]

6 Must-haves for Every Enterprise Social RFP

July 5, 2012 by Jeremy Epstein
4

It's possible and profitable for large global brands to be Social at Scale. Here are some thoughts on what it takes to make it possible.[read more]

The Marketer’s Monologue is Dead and Gone

June 24, 2012 by Barry Feldman
3

Consumers no longer listen to companies. They listen to each other. Are you allowing a dialogue to happen? Let’s look at the many benefits of giving your customers a voice.[read more]

exclusive

The Best Social Q&A Websites

June 21, 2012 by Jen Eisenberg
5

Here are the best free sites for finding the answers you crave. Both consumers and marketers alike can use these insights to gain access to consumer behavior within a specific space. Or let friends, strangers or experts help you make a personal decision, together.[read more]

exclusive

How to Transition from Entrepreneur to Part-Time Blogger

June 20, 2012 by Deborah Sweeney
0

Blogging is a great way to gain online recognition, but there are plenty who only write to promote themselves or their business, thinking that people want to read an 800-word advertisement; trust me, they don’t. So to help my fellow entrepreneurs, here are a few pointers I’ve picked up.[read more]

exclusive

Social Media Case Law – The Beginning

May 22, 2012 by Randall Beach
0

The Harris decision was met with an immediate uproar, as the court’s interpretation of Twitter’s terms and conditions shocked many, including Twitter itself. Twitter has subsequently filed a motion to quash the subpoena stating that the Harris court had misinterpreted its terms and conditions and that its members certainly owned their tweets and content.[read more]

exclusive

A Call for Lean and Mean Social Media Policies

May 16, 2012 by Randall Beach
3

In the last two years, the National Labor Relations Board (the “NLRB”) has taken an increased interest in social media policies, and the effect of those policies on protected communications of employees under the National Labor Relations Act (the “Act”). Beginning in 2010, the NLRB has issued decisions and advice with regard to social media that has startled many.[read more]

What are Social Media KPI’s?

May 11, 2012 by Aaron Rains
0

I’ve been asked this question multiple times in recent months; what are Social Media Key Performance Indicators?[read more]

Leveraging Internal and External Social Influence [Infographic]

May 10, 2012 by Mike Lewis
1

With 90 percent of purchases subject to social influence, it's no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness. Influence is the single most effective and most enduring marketing asset. Understanding and Leveraging Social Capital gives marketers a framework for maximizing their social influence strategy by specifically, outlining steps to leverage both internal and external brand advocates.[read more]

exclusive

Defining the Big “E” in Social Media

May 4, 2012 by Christianna Giordano
3

What is engagement? Conversation? Compelling content? Jason Falls has posted twice in the past week about what defines it, raising a quick reaction from Rachel Kay, Mashable has an entire subsection dedicated to it, – but what’s the consensus?[read more]

20 Essentials to Power-Up Your Social Media Strategy.

April 23, 2012 by Akshay Brijkrishan
1

There are a few things you need to add to your list of to-dos that will not only hold the entire game plan together but also provide that extra to your results. Combining a list of top 20 of these from past campaigns across sectors such as education, FMCG, lifestyle and travel here are some that will help you get more and learn more from the campaigns you run in the future[read more]

Top 15 Influencers to Follow in Web & Social Analytics

April 10, 2012 by Mike Lewis
1

Here are the Top Social and Web Analytics Experts to follow[read more]

Watch Out: Rogue Social Media Marketing

April 9, 2012 by Austen Mayor
2

If there's one thing I've noticed in social media and more specifically in business to business sales, it's that employees of a company may create a Facebook Fan Page, but the president is not aware of it! In the last 6 months alone, I’ve noticed about 4 cases in my city (Vancouver, BC.)ProblemFrom a public relations and branding...[read more]

exclusive

Communication: The Link Between Social Media and Sales

April 4, 2012 by Deborah Sweeney
1

Social media has completely revolutionized how products are sold, and yet there are still businesses that only use social media outlets to spam their followers with coupon codes and pointless blog posts about how great their business is. Back in 2010, a WhiteHorse survey found that only 52% of B2C business, and a mere 32% of B2B...[read more]

exclusive

How to Use Facebook Timeline for Better Engagement

March 8, 2012 by Alex Smith
0

The ultimate goal of pages on Facebook is still engagement. Following the release of Timeline, not much has changed in the engagement game, but there are still a few ways that the changes can help to increase interactivity around a page.[read more]

Facebook Timeline for Brands: What Does This Mean for Marketers?

March 1, 2012 by Beth McCabe
0

Beth McCabe, VP/Director, Social Marketing & Technology, at Digitas, explores how Facebook Timeline for Brands will affect marketers.[read more]

exclusive

Social Media, Choice, and the Quest for Action Streams

February 17, 2012 by Alex Smith
1

Whilst there are around four-five major social networks that most people belong to right now – Facebook, Twitter, Google+, LinkedIn and Myspace – there are always more start-ups raising their hands and doing something innovative as a means of vying for our attention. Whether it’s a branding activity like Lady Gaga’s Little Monsters...[read more]

exclusive

Pinterest – More Than Just a Pinboard

February 9, 2012 by Alex Smith
2

What is the potential benefit for brands and their respective digital PR / social media agencies? Brands can achieve benefits from the network without even being on it as an official presence, the primary focus of Pinterest is content first and foremost.[read more]

Social + Product = Better Products

February 9, 2012 by Timo Elliott
0

Social techniques can and should be used to change the way we do business. In this post, I look at how creators and designers of product can use social media to make better, more innovative products.[read more]

Logo