About Social Media Today
conversations
8 Most Common Types of Social Media Buzz
Photo by Ramesh NG via Flickr, Creative Commons
Find out what "netizens" commonly discuss in social media conversations. Listening to the 8 common types of conversations is practically the first step to building relationships with the consumers, managing the brand’s reputation, generating leads, or engaging potential product ambassadors. [read more]
Social Media: Rising Above the Clutter Part 2
Photo by Chris Betcher via Flickr
Now that you have social media outlets, they portray your brand perfectly, and you are even getting people to like, follow, and fan you...so now what? How do you actually engage your audience? [read more]
It's A Volunteer Mentality.... Teaching With Social Media
"It's a volunteer mentality" features guitar instructor Tim Wilson. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Tim Wilson [read more]
Telling Stories of People's Lives... Using Social Media
Telling stories of people's lives features videographer and content creator Alex Andrews, imaginecolorado.org/. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Matt Abraxas, mattabraxas.com/ [read more]
Huge Amount of Freedom Involved... with Notes
"Huge amount of freedom involved" features filmmaker Alex Dorman discussing Facebook Notes. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Alex Dorman [read more]
It's Just Snowballing... Retail in a Social Media World
"It's just snowballing" features shop owner Alicia Shelman, everett-allies.com/index.stm. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Josh Ory [read more]
Let's Just Try Our Own... A Comedy Podcasting Attempt
"Let's just try our own" features podcaster Frank Andrade. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Dominic Ybarra [read more]
What's the Value of Social Media in B2B Marketing?
So you have a Twitter account for your business. Great. Now what? What’s the value of social media in B2B? How can you get a ROI out of it? It's all about the networking. [read more]
Social Media Advice: Get Real or Go Home
To make social media work, you must make it real. Let your employees and customers have genuine conversations. Otherwise you’re just wasting everyone’s time. [read more]
How Cisco Successfully Integrates Social Media Into Their Organisation
If 2010 was the year in which companies started to believe in the power of social media, then 2011 will be the year of structural implementation of social media within the organisation. It became clear that social media are more than just a new marketing channel; they can become the pivot of the modern organisation. [read more]
How Will Social Search Affect Social Media and SEO?
Over the past few months, Google and Bing have started to allude that they are beginning to increase the impact of social media content and links on their search results, citing that social networking activity is a strong indicator of what might be most relevant to consumer searches. The impact of these developments is likely to spread far and wide, as the positives and negatives of this new factor begin to reveal themselves and take shape. [read more]
The Theory of Managing Expectations and Conversations
Doing too much good can actually be bad. Trying too hard to get a lady will only make you fail, trying too hard to close a deal will definately make you fail and over-the-top-delivery of expectations will make you fail. Don’t try too hard. Driving conversations is very much about managing expectations. The time you were pleasantly... [read more]
Some People Don’t Want To Talk To You
On Monday, I wrote about the importance of creating a unique, valuable experience that can be consistently delivered to the customer in order to improve your customer acquisition and retention efforts. Today, I am going to tell you that sometimes your customers don’t want to talk to you – they just want to take care of their own needs... [read more]
Social Media: Are Your Social Conversations Delivering Value?
Wow, it has been a busy couple of weeks. I have had little time to write. It’s funny as what is driving me the most nuts about this is my community is asking for information. There are specific topics they want me to write about. They have questions and I haven’t had time to answer. I solidified an editorial calendar... [read more]
Social Media Isn't All About Conversation
A few weeks back, I posted a slightly controversial post on Ad Age, talking about why I believe ad agencies should own social media. I knew the post would cause a rucus and it did...mostly around two areas. First, the idea of "ownership" drove a number of comments and response posts -- and a great amount of really good conversation.... [read more]
Social Media Marketing is All About Changing the Conversation
Are you caught up on Mad Men? In this week’s episode, the agency (Sterling Cooper Draper Pryce) deals with the fallout of losing their largest account. New clients are hesitant to hire them, because word about town is that the agency’s future is cloudy at best. Peggy’s advice, which Don Draper takes to heart, is simple: “If you don... [read more]
Do Social Media ‘Conversations’ Sell Anything?
I was reading a blog post the other day and this comment captured my attention: “Content is NOT king. It is the conversation around that content that is king.” I recently wrote about how many of these conversations we THINK are occurring on the social web that are not occurring at all. A blog comment is not a conversation. A tweet or a... [read more]
What Conversations are YOU Starting?
Social media … the conversation starter. Really? Haven’t we always talked to customers, potential customers and even those that probably will not become customers but want to pick our brains? We have always talked and now with some shiny new tools we freeze. We do not know what to say, we become unsure and wait to be reactionary... [read more]
Social Media Is Not A New Conversation
Social media has changed the way that we market our brand as it is that constant billboard of brand message as well as consumer reaction. The shift from the one to one communication in traditional advertising has evolved from a consumer-to-consumer conversation into a brand-to-consumer conversation. It is not a new conversation... [read more]
Digital Communications Conversations Continue To Evolve
The maturation of the conversation about social media-driven PR continues. As the “digital communications” industry (read: somewhere in the intersection of owned, earned and paid media) grows beyond the niche and towards the mainstream, the conversation at the leading end of the industry is shifting more and more from the “why” to the “... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
- YOU
- David Amerland
- Jay Baer
- Rohit Bhargava
- Andre Bourque
- Sandy Carter
- Vanessa DiMauro
- Debra Ellis
- Paul Fabretti
- Cliff Figallo
- Maggie Fox
- Brad Friedman
- Urs E Gattiker
- Paul Gillin
- Zohare Haider
- Rachel Happe
- Shel Holtz
- Edwin Huertas
- John Jantsch
- Beth Kanter
- Sandy Miller
- Rohn Jay Miller
- Pam Moore
- Steve Olenski
- Brett Relander
- Eric Schwartzman
- Brian Solis
- Hollis Tibbetts
Jobs by SimplyHired
“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”