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Instagram Video Done Right: 10 Inspiring Brand Examples

February 9, 2014 by Katherine Leonard

Instagram and Brands

Instagram video burst onto the scene in mid-2013, and in the months since then we’ve seen good, bad, and ugly video efforts from brands. The good news is that when companies do get it right, Instagram video efforts actually seem to pay off.[read more]

Instagram Video: Claim Your 15 Seconds of Fame

November 14, 2013 by Alexandra Jacopetti

Whatever it is, capture it with instragram video.

Instagram has become its own valid community in social media, both a business and consumer’s paradise. Now that it has video, Instagram is in direct competition with Vine, but seems to be a more mature, logically growing community rather than a gimmicky response to the popular video-sharing app.[read more]


Can Vine or Instagram Video Work for B2B Companies?

July 23, 2013 by Amy Birch

GE Vine

As marketing actions shift from outbound to inbound, companies are falling over themselves to get on board with the latest social media sites. Can B2B companies use Vine and Instagram to build their brand and showcase their products? See how B2B companies are currently using these platforms.[read more]


Socially Stephanie: Social Media for Catering Company

July 12, 2013 by Stephanie Frasco

Socially Stephanie to the rescue!

"Dear Socially Stephanie, I run a small artisanal catering company in Fresno. I share our business information on my personal Facebook page, but other than that I'm lost. How can I get my company in front of more people? While we are located in Fresno, we ship around the country."[read more]

Should You Care About Instagram Video? [VIDEO]

July 10, 2013 by Jay Baer

Instagram video in a head-to-head battle, as if we must choose in a beta vs. VHS way. This is not the case. Youtube and Vimeo (and Wistia) co-exist. Everything new doesn’t have to kill something old.[read more]

Instagram Now has Video Service

July 1, 2013 by Brad Friedman

When comparing the two apps side by side there really are quite a few differences between Vine and Instagram. But do these differences mean one is better than the other? Is 6 seconds enough time to share what you want to share in a video, or would users rather opt for 15 seconds?[read more]


The SMT Community Weighs In On The Introduction of Instagram Video: #SMTNews Tweetchat Notes

June 28, 2013 by Suzie McCarthy

Mobile Video/ Shutterstock

This weeks #SMTnews Tweetchat focused on the introduction of Instagram Video. Our conversation ranged from discussing the role of short videos in general to brand strategy to the benefits of Vine versus Instagram. Thanks to our #SMTnews audience for providing such a stimulating conversation![read more]

How to Best Use Instagram Video

June 26, 2013 by Larry Weintraub

On June 20th Instagram announced the addition of videos to its popular photo-sharing app. Besides being an obvious response to the growing popularity of Twitter’s Vine app, this is another confirmation that short form content creation is on the rise.[read more]

Mobile Video: The Next Social Trend [INFOGRAPHIC]

June 26, 2013 by Jose Antonio Sanchez

Video is becoming a major social media trend for this year. Vine, the Twitter-owned app, has become one of the most dowloaded apps, soon followed by Facebook’s release of video recording for its already highly popular Instagram app. Uberflip’s latest infographic provides insightful facts and figures about the growth of video, its consumption on mobile devices, as well as what these numbers represent for marketers.[read more]

Instagram Video: What You Need to Know

June 25, 2013 by Jeremy Page

Instagram took a pass on looping. Looping is popular thanks to the current internet subculture of posting animated GIFs. Vine does this with videos. Instagram has stuck to a more traditional YouTube play-once approach. Vines are now being shared more often on Twitter than Instagram photos. Instagram has also seen erosion of Twitter usage caused by Twitter’s own picture hosting.[read more]

Instagram Video and What It Means For Your Business

June 22, 2013 by Stephanie Frasco

Video marketing is definitely a hot topic—and it might just be about to take off in a whole new way. Facebook unveiled that Instagram will now also allow users to take and share short videos. Here's why Instagram video could be huge, and some suggestions as to how you might use it.[read more]

Instagram Video for Brands and Users: Experts Weigh In

June 21, 2013 by Mike McGrail

Instagram videos

It happened yesterday: Instagram has launched the ability to record and publish 15-second videos. What does this mean for brands and users? Is Vine set to be snipped? In this post, The Social Penguin Team gives views on the changes and more.[read more]

Instagram Video vs. Vine: What's the Difference?

June 21, 2013 by Richard Wood

Will Instagram pound Vine?

Yesterday, Instagram changed Vine's world. The 130 million-user social network, famed for its square pictures, retro filters and easy sharing over Facebook, Twitter and a multitude of other platforms, announced its first foray into video. So what are the differences between the two?[read more]