About Social Media Today
brand management
Social Scorecard: How the Presidential Candidates Stack Up
FOUR YEARS AGO, the Washington Post dubbed Barack Obama the “King of Social Media.” It was a fitting sobriquet. After all, Obama used the untested new medium to flat-out out-fox and out-run the most well-oiled, well-entrenched political machine of our time in the Clintons. But Obama’s secrets are no longer. The GOP is poised to pounce and will likely use everything they learned, with a potent mix of new tactics, to rocket Romney to victory in November. [read more]
Are brands wielding more influence in Social Media than we thought?
A new survey reveals that brands are influencing consumer purchase decisions via social media. [read more]
How Brands Can Engage Teens Online
Targeting a teen audience is a difficult challenge. An audience of teens makes for a more volatile, less predictable community than an adult audience. eModeration CEO Tamara Littleon gives tips on communicating with this important group. [read more]
Brands using Social Media without engagement – Isn't that just traditional advertising?
An article considering the value of truly social media, in comparison to traditional media advertising without any focus on user engagement. [read more]
Who Should Teach Reputation?
Universities are accustomed to teaching us specific skills in different disciplines and showing us how to wrap that into a career application, but it’s time to start teaching what it means to cultivate and grow public reputation. Who will teach us? Here are three reasons why we need to learn. [read more]
Why I Follow Whole Foods
Whole Foods is one of my favorite brands to follow on Facebook, Twitter and Pinterest. They successfully use social media to increase brand awareness and connect with their customers. Here’s how. [read more]
The Path from a Social Brand to a Social Business
We’re already approaching the first of many crossroads that new media will present. Do we take the path of a social brand or that of a social business? What’s the difference? A social brand is just that, a business that is remodeling or retrofitting its existing marketing practices to new media. A social business is something altogether different... [read more]
Brand Building on Facebook
Once you have created your incentives for fans to "Like" your page you must deliver engaging content to keep them coming back and building your brand. This is defined in your Facebook Insight Analytics as "Reach". Today we will show what gets the most views on Facebook and compare text, images and combined text + images. [read more]
Only One Quarter Of American Consumers Are Brand Loyal
Marketers in the US need to take note of the fact that more and more consumers are becoming less and less brand loyal. [read more]
Why Brand Managers Need to Take an Interest in Pinterest
Women, AKA the Most Powerful Brand Ambassadors In the World have a new found trust in Pinterest. [read more]
Use the Facebook Timeline to Tell Your Brand’s Story
Don’t fight the Facebook Timeline. Use it to connect to others by telling your story in a wholly new way. [read more]
Social Media Rocks But Don't Forget About Direct Mail
Social media and all things digital marketing are great but let us not forget about direct mail. [read more]
Crowdsourcing Breaks The Enterprise Glass Ceiling
The concept of “crowdsourcing” – which has many varying definitions and connotations–has grown exponentially over the last few years as more and more companies are recognizing the “power of the crowd.” [read more]
What a Brand Manager Can Learn from a Violin Player - A Social Experiment
As much as our world continues to change and evolve, there are some things that will never change in the eyes of a consumer. One of them is the fact that perception often is reality. And brand managers and brand marketers alike should never lose sight of that, especially when it comes to packaging. [read more]
When It Comes to Social Media, Consumers Won't Take No for An Answer
Nearly 90% of consumers surveyed said they’d be either somewhat less likely or far less likely to do business with that company in the future if confronted with this... and it involves the word "no." [read more]
Consumers Choose Email To Communicate with Favorite Brands
In our digitally-crazed world of Twitter, Facebook, SMS and on and on... the preferred method of communicating with a favorite brand for many is via email. [read more]
How Does FedEx Grade Out for Their Handling of Their Recent Delivery Driver Debacle
How a brand handles a crisis is of course very important. The recent FedEx delivery driver debacle once again brought to light the need for proper crisis management. A nationally-renowned expert of crisis management weighs in. [read more]
Are B2B Marketers Not Using Twitter Correctly?
A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead. [read more]
6 Features We Must Learn to Use Since Klout Is Here to Stay
Klout is here to stay. Without a single mention of the Klout Score, here are 6 best and practical Klout features to use to your advantage to manage a company or brand online. [read more]
The Right Social Media Mindset
How is digital media impacting business? Where should they invest? And what can we expect next? I’ve found that many companies are very focused on the use of social media tools but are not capable of balancing the use of tools with the right social media marketing mindset. [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”