About Social Media Today
conversational marketing
Get Away from Marketing and Start Conversations
You hate being interrupted with calls, banners and spam messages. Wouldn’t it be easier if you could only engage in business-related interactions with people you like and have a previous relationship with? Well, if that’s what you want, you should definitely apply this pattern to your customers. Conversational marketing (initially... [read more]
The Problem With Conversational Marketing
Social media marketing essentially evolved from The Cluetrain Manifesto assertion that markets are conversations. The world of social media then exploded and conversational platforms, tools and networks evolved. Markets are conversations … whatever that means. When you translate it into the practical, not the etherial, you have... [read more]
Independent advisors seize lead in putting FINRA social media rule to work
By John C. Drachman “Attracting new clients has suddenly gotten easier,” D. Bruce Johnston of DBJ Associates said recently. “Low-cost and creative, social media strategies are like free money to underfunded marketing departments.” Having to do more with less, smaller firms with low marketing budgets... [read more]
Is Collaborating, Listening, or Engaging Always a Good Thing?
Before reading on ask yourself this questions, is collaborating, engaging, or listening always a good thing? Collaboration can take many forms either within a company or between a company and it's customers and prospects. However, as Morten Hansen says in his book Collaboration, there is no point in collaborating just for... [read more]
Hello Conversationalists
According to research group Forrester they are now 1/3 of the US Internet population - a trend that would almost certainly be mirrored in the UK when you consider that OFCOM found that social media engagement was if anything slightly higher in Britain than in the US. Who are they? They update their status on social... [read more]
Communication is Marketing... Conversation is Intimate... Too Intimate for Marketing?
In my tweetstream recently I saw an interesting question about the difference between communication and conversation in social media. It was an interesting question to consider, because of the difference in engagement and intimacy that a conversation has as opposed to communication. Given that social media is a public domain phenomena... [read more]
Where Brands Can Engage Customers On Twitter And Social Networks
I read Brian Solis' post "On Twitter and Social Networks, Brands Benefit from Conversations," with interest. One, because he described some recent research on people recommending products within social networks, two Brian gives insights as to the meaning of this research, and three he suggests that the social web is much greater than a... [read more]
On Twitter and Social Networks, Brands Benefit from Conversations
Source: ShutterstockA recent study revealed 20 percent of tweets published are actually invitations for product information, answers or responses from peers or directly by brand representatives. Now we learn that Twitter users are actively paying attention to brands on the popular information network.According to research conducted by... [read more]
Can Your Brand Design this Kind of Conversation?
And make it an experience worth having - and talking about. [YouTube 4:05] That's exactly what T-Mobile has been doing with the help of Saatchi & Saatchi UK. Last time it was the Liverpool Street Station dance. This time it was Trafalgar Square with 13,500 people and 2,000 microphones. [hat tip Richard Huntington, who's actually... [read more]
Does social media need to be personal? | Corporate blogging news digest
One of the so-called rules of social media is that you should adopt a personal voice. After all the medium is all about helping companies look less monolithic and to engage on a one-to-one basis, right? Well, not necessarily, according to Ann All's article in IT Business Edge. Content is content, and as long as you are producing unique... [read more]
Of Online Conversions- Off site or on Site?
I have been resisting myself on writing about Online Advertising- but old habits die hard. And frankly, I just am too much into this. Even though my attention has lately shifted to making sense of other online marketing techniques (temporary phase), I find myself deeply drawn towards conversations regarding this space. As a matter of... [read more]
The Truth About the New Marketing - Operations Can Make or Break it
There is a lot of good content out there these days about conversational marketing and what it takes to be 'remarkable' in a conversational age. This morning, on Mashable was a great post on Finding your Social Media Purple Cow. And while developing robust brand content and deep connection with customers remains important, we... [read more]
SAP At A Cultural Tipping Point?
I wanted to spend a few minutes talking about the use of Social Media at and by SAP. And although this is a post on my personal blog, consider it a motivational speech to my SAP colleagues. This was motivated by a brief conversation on Twitter with Dennis Howlett, a person I respect and consider a friend. This weekend, Dennis... [read more]
When the Conversation is the Media Pitch
If mainstream media is not talking about your company, but customers, employees and partners are writing about you online, will that help move the needle on coverage? One of the first questions a reporter asks is whether they can speak with a customer. In the age of Google, you should be less worried about the traffic that comes to... [read more]
Let's Play Social Media Improv
I've talked a lot about marketers giving up control of content. I suggest allowing sales to be the conductors for social media in your organization. I also suggest allowing customers to take control of the website.I figure that if I'm going to preach, I should probably practice. I'm going to hand over the reigns to you... [read more]
What Does Brand Look Like in a Digital World?
The folks over at MPlanet have been reaching out to bloggers this week, asking us to post on one of the following four topics: - Brand building in a digital world (my topic!) - Connecting with empowered consumers - Marketing mix in a fragmented world - Global marketing on a borderless planet Here's my take on brands in this digital... [read more]
We have an Age of Conversation 2 winner!
Congratulations to reader Alexis…. Random.org chose his comment as the winning number, so he'll get a copy of Age of Conversation 2 - Why Don't They Get It? autographed by both Connie Reece and me. Thanks for playing! [read more]
Five ways to engage your customers in 2009
For the final in our series of Five things to do in 2009, I thought we'd go back to basics. Today we're going to look at five ways you can engage your customers in 2009. One of the real benefits for brands of using social media or of building an online community, is that it can build sustainable engagement with your customers. Here are... [read more]
Social Graphs Are Everywhere… We just weren't paying attention.
Yesterday, Derek Stacey, a colleague of mine at Razorfish sent me this article: http://gigaom.com/2008/12/08/yahoo-plans-to-launch-a-mail-app-platform/. We worked together on a nifty project aiming to aggregate and blend both social and email experiences from numerous sources into a seamless and light web interface. The idea... [read more]
How to increase your blog readership and Twitter following
I awoke this morning to find that I had an unusually high volume of Twitter follows, my blog readership hit a new high mostly from incoming Twitter traffic, and I have a new email subscriber (hello new email subscriber) and I didn't know why. Then I opened up my Google blog reader and read the ever informative Jacob Morgan's new article... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”