mobile marketing

mobile advertising

By 2014, there will be more mobile devices in the world than people, and mobile phones will overtake desktop PCs as the most common web access device. So why is mobile advertising taking so long to catch on? It seems that most marketers see it more as a "nice to have" non-essential.[read more]

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A recent report revealed that while budgets for digital marketing are expected to increase across many specific channels, including email marketing, SEO and mobile, one major component of digital marketing is in decreasing and has in fact been falling steadily since 2010. Return on Investment.[read more]

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By end of the year, eMarketer pegs the amount US brands will have spent on social ads at $4.1 billion. If you're spending money on social ads, here are three steps you should take – not only to ensure success, but also to build a case for continued investment in social marketing.[read more]

Social Media Week NYC featured many great events. At the "Hyperlocal Goes Social" event hosted by the Brooklyn Chamber of Commerce, panelists discussed best practices for using social media with a hyperlocal marketing strategy. Here are two especially effective strategies that were presented.[read more]

According to Bloomberg, Facebook is working on a cutting-edge application that will track the location of Facebook users across the globe to benefit from smartphone social media use. Businesses will be happy to know that 55% of those who have clicked on a mobile ad have an annual income of more than $75,000 as we mentioned in a previous post.[read more]

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You need to think about the type of mobile app you want. Because really there are a number of different kinds of apps that can help a business and these vary greatly in terms of their function and the way you should go about creating and marketing them. Here are four types of app that can really help a business.[read more]

Mobile Marketing

Will marketers use location-based advertising to help their mobile marketing efforts? A Q&A with tech writer Bruce Roberts.[read more]

How will marketers catch up with the capabilities of mobile location-based applications to improve the effectiveness of their offerings and their messages? Location has always influenced communications, but never before have marketers had so many opportunities to dynamically adjust their strategies based on consumers' locations - and the...[read more]

How will marketers catch up with the capabilities of mobile location-based applications to improve the effectiveness of their offerings and their messages? Location has always influenced communications, but never before have marketers had so many opportunities to dynamically adjust their strategies based on consumers' locations - and the...[read more]

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Marketing is both an art and a science. Nowhere is this more evident than in split testing—a scientific approach to the art of advertising.[read more]

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B2B marketers need to use mobile marketing as a means to win the zero moment of truth.[read more]

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As the use of smartphones continues to grow the opportunity for hackers to exploit security phone networks also increases. Here are some simple actions you can do to protect your personal information.[read more]

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3 social media marketing mistakes to make sure you avoid in 2012. Make these mistakes and you could pay dearly.[read more]

What a year was 2011 for social media and marketing! Things moved at the speed of light, right?  I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching...[read more]

It’s predicted that by the end of 2014, mobile use of the web will have outstripped desktop access. It’s clear that taking social media on-the-go saves time and energy. While most of us have the necessary and very helpful mobile apps for Twitter, Facebook, Google Plus and Foursquare, there are many others apps that can help you stay on top of your social media game.[read more]

"Yesterday and today, I joined social media marketers from around the Baltimore area and the country at Social Fresh Baltimore. I’m posting this blog post halfway through the second day, so if the afternoon talks are left out, my apologies–please help me out and comment with your afternoon takeaways."[read more]

Did you know that you could be fined up to $10,000,000 under Canada’s New Anti-Spam Legislation (CASL) Bill C-28 per violation? Oh, and if you think that just because your business is located outside of Canada despite sending emails to Canadians, you are not affected, you are WRONG! Moreover, it’s not just for email marketers, it applies to ALL forms of electronic messages. That means your social media campaigns, mobile marketing…. anything digital. While the law is not set to be implemented until mid-2012, for many companies this law will drastically change how they market to Canadian companies and individuals.[read more]

Is it possible to merge online marketing strategy with mobile marketing? Here's how to do that and outsmart the competition.[read more]

In a wide-ranging survey of more than 1,700 chief marketing officers from 64 countries and 19 industries, IBM’s 2011 Global CMO Study revealed that a large portion of CMOs, while excited at all the changes happening in the marketplace - are ill-equipped to deal with and manage it.[read more]

Head of mobile products at Facebook Erick Tseng said just a few weeks ago that Facebook will "become a mobile company." And based on recent announcements it appears that's precisely where they're headed and mobile marketing and mobile advertising folks would be wise to pay close attention.[read more]