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What Hotel Guests Want in Mobile Features

March 16, 2014 by Frederic Gonzalo
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Hotels and Mobile Features

The iPhone was launched in 2007, less than seven years ago, yet we tend to forget how life was ‘before’ the advent of smartphones. Social media has flipped the power from brands to travelers, with review sites now common and influential in the decision-making process.[read more]

7 Social Mobile Apps Marketers Should Know About

February 23, 2014 by Chris Horton

Mobile Apps and Marketing

The rampant consumer adoption of mobile has many implications. It is becoming clear that the continuing evolution of social media is, for the time being, directly tied to mobile devices. Moreover, for the consumer, the utility of these devices is increasingly driven by mobile apps.[read more]

If You're Going to Market to Mobile Users, Do It Right [INFOGRAPHIC]

January 25, 2014 by Irfan Ahmad

Mobile Marketing

The mobile web is booming, booming, booming. Don’t believe it? Here are just a few of the more impressive stats: 56 percent of people own a smartphone. And 50 percent of all cell phone users say it’s their primary way to access the internet.[read more]

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Following Samsung’s #TogetherWeRise Campaign via Storify

October 29, 2013 by Suzie McCarthy

Samsung has launched an innovative marketing campaign today ahead of Opening Night for the Miami Heat, called “Together We Rise." Regardless of how the campaign turns out, this is a case study to watch, both in terms of community building and content generation.[read more]

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Strategy: Is it Time to Go Mobile-First?

September 17, 2013 by Alex Baker

Mobile-First Strategy?

Publishers, advertisers, marketers and brands have all been bandying the idea of adopting a ‘mobile-first’ strategy about for a couple of years now. Small wonder when you consider the fact that every day, more mobile devices are purchased than babies are born.[read more]

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Mobile and Tablet Advertising: What Lies Ahead

March 21, 2013 by Marcus Taylor

mobile advertising

By 2014, there will be more mobile devices in the world than people, and mobile phones will overtake desktop PCs as the most common web access device. So why is mobile advertising taking so long to catch on? It seems that most marketers see it more as a "nice to have" non-essential.[read more]

The Oxymoron That is Digital Marketing

March 13, 2013 by Steve Olenski

A recent report revealed that while budgets for digital marketing are expected to increase across many specific channels, including email marketing, SEO and mobile, one major component of digital marketing is in decreasing and has in fact been falling steadily since 2010. Return on Investment.[read more]

Social Advertising: $4 Billion Well Spent?

March 5, 2013 by Mark Cooper

By end of the year, eMarketer pegs the amount US brands will have spent on social ads at $4.1 billion. If you're spending money on social ads, here are three steps you should take – not only to ensure success, but also to build a case for continued investment in social marketing.[read more]

Social Media Week: Two Hyperlocal and Social Marketing Best Practices

February 26, 2013 by Andres Uribe

Social Media Week NYC featured many great events. At the "Hyperlocal Goes Social" event hosted by the Brooklyn Chamber of Commerce, panelists discussed best practices for using social media with a hyperlocal marketing strategy. Here are two especially effective strategies that were presented.[read more]

Facebook's Passive Location Logging App: A New Marketing Tool

February 5, 2013 by Samantha Collier

According to Bloomberg, Facebook is working on a cutting-edge application that will track the location of Facebook users across the globe to benefit from smartphone social media use. Businesses will be happy to know that 55% of those who have clicked on a mobile ad have an annual income of more than $75,000 as we mentioned in a previous post.[read more]

Four Types of Mobile App: How to Use Them for More Than Just Marketing

January 29, 2013 by Ben Austin

You need to think about the type of mobile app you want. Because really there are a number of different kinds of apps that can help a business and these vary greatly in terms of their function and the way you should go about creating and marketing them. Here are four types of app that can really help a business.[read more]

Is Location Based Advertising the Future of Mobile Marketing and Mobile Advertising?

January 18, 2013 by Steve Olenski
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Mobile Marketing

Will marketers use location-based advertising to help their mobile marketing efforts? A Q&A with tech writer Bruce Roberts.[read more]

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Webinar Replay: Marketing Goes Mobile - and Local: How Location-Based Services Transform Mobile Marketing

October 24, 2012 by Cliff Figallo

How will marketers catch up with the capabilities of mobile location-based applications to improve the effectiveness of their offerings and their messages? Location has always influenced communications, but never before have marketers had so many opportunities to dynamically adjust their strategies based on consumers' locations - and the...[read more]

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Webinar Replay: Marketing Goes Mobile - and Local: How Location-Based Services Transform Mobile Marketing

October 24, 2012 by Cliff Figallo

How will marketers catch up with the capabilities of mobile location-based applications to improve the effectiveness of their offerings and their messages? Location has always influenced communications, but never before have marketers had so many opportunities to dynamically adjust their strategies based on consumers' locations - and the...[read more]

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Faster Split Testing with Text Message Marketing

August 7, 2012 by Alek Grinberg
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istockphoto.com

Marketing is both an art and a science. Nowhere is this more evident than in split testing—a scientific approach to the art of advertising.[read more]

For B2B Marketers, the Zero Moment of Truth Is Also Mobile

June 6, 2012 by Steve Olenski

B2B marketers need to use mobile marketing as a means to win the zero moment of truth.[read more]

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Avoiding the Smartphone Sniffles – Stop the Hack Attack

May 16, 2012 by Dean Vella

As the use of smartphones continues to grow the opportunity for hackers to exploit security phone networks also increases. Here are some simple actions you can do to protect your personal information.[read more]

Social Media Marketing: Three Mistakes to Avoid in 2012

April 5, 2012 by Brett Relander

3 social media marketing mistakes to make sure you avoid in 2012. Make these mistakes and you could pay dearly.[read more]

8 Marketing Trends to Implement in Your 2012 Marketing Plan

February 2, 2012 by Yasmin Bendror

What a year was 2011 for social media and marketing! Things moved at the speed of light, right?  I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching...[read more]

10 Mobile Apps That Will Keep You On Your Social Media Game

January 9, 2012 by Ali Goldfield
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It’s predicted that by the end of 2014, mobile use of the web will have outstripped desktop access. It’s clear that taking social media on-the-go saves time and energy. While most of us have the necessary and very helpful mobile apps for Twitter, Facebook, Google Plus and Foursquare, there are many others apps that can help you stay on top of your social media game.[read more]

 
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