About Social Media Today
market research online
How to Use Social Media for Market Research
Most social media platforms, such as Twitter or Facebook, offer numerous ways to analyze trends and conduct market research. By simply searching the latest posts and popular terms, you can gain insight into emerging trends and see what customers are talking about in real-time.[read more]
Maximising the insight you get from your online community
Some online communities are specifically built and managed as insight tools: online research communities. They are designed to help support the consumer or market research needs of the organisation behind the community. They may be public or private, but they are designed to deliver against specific research objectives and involve...[read more]
Online surveys bore respondents - they need to be engaged
So it's official. Online surveys bore people. Two things confirmed this for me today. First, my colleague Helen was sent a particularly badly written online survey, and then I read of a report from Engage Research and Global Market Institute, which shows that people have become bored with the format of traditional online surveys. Helen'...[read more]
What would you do with 750,000 internet users?
You can take the entrepreneur out of the start-up but you can't take the start-up out of the entrepreneur. Or something like that... My buddy Darren ("My Friends Call Me D-Bone") Herman -- a serial entrepreneur now leading the digital media group at a media buying agency called Media Kitchen -- has issued an open challenge to...[read more]
“Social media and other information tools can be a double-edged sword. Maybe a little planning can help you decide whether this is good or not.”
“Hi Amanda, I was suggesting to add to your list collection of SEO tools (seoeh.com) which are very powerfull and could be a good help . I can see that you have not added those toolsyet to your list, do you have any reasons not to liking those tools? Thank you for your reply,Regards, Sergre ”