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4 Creative Uses of Instagram in Destination Marketing

February 23, 2014 by Frederic Gonzalo

Destination Marketing Creativity

Instagram has recently become a highly potent weapon of mass seduction for travel marketers, and in particular it has become incredibly useful at the level of destination marketing. In this post are four great examples of DMOs embracing its potential.[read more]

Why the Destination Marketing Organization Model Is Broken

July 13, 2013 by Frederic Gonzalo

Word of Mouth Marketing

Destination Marketing Organizations (DMO) are facing four key disruptors changing the travel industry landscape. Adapting their business model now means survival…[read more]