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How to Handle Awkward Situations on Social Media: A Bank of America Story

February 10, 2014 by Esmeralda Portillo

Bank of America and PR

Companies are constantly learning how influential social media can be, and no company knows that better than Bank of America this week. On February 6th, 2014 the @BofA_Help Twitter received a very interesting tweet from a user named Lisa McIntire.[read more]

Lessons from Bank of America's Latest Social Media Crisis: Keep Social Customer Service Personal

July 15, 2013 by Joshua March

Earlier this week, Bank of America got into trouble when it failed to show its human side. When a New Jersey resident wrote an anti-foreclosure message on the sidewalk in front of Manhattan’s Bank of America, he was forced to leave the premises by NYPD and quickly posted the situation to Twitter.[read more]