social media

Five years ago, a person exclusively charged with managing a company’s social media strategy was a novelty. Today, social has a reason to be integrated into every department. Customers don't differentiate between your advertising, sales, or service teams when they're communicating with your company. But how do you develop a consistent...[read more]

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Both video calling and social media have grown exponentially in the last decade. And, while social media is a much newer phenomenon than video conferencing and calling, the two technologies are starting to mesh together in fascinating ways that have large ramifications.[read more]

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Here's my take on the ABCs of social media. A is for Automation: just don't rely on it too much…M is for Manual posting: takes some time, but worth the effort; combine it with automation….T is for Transparency: Don't use Twitter privacy or close down your Facebook too much; remain trustworthy...[read more]

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CEOs at many Global 2000 and mid-market companies view content marketing, social media and sales enablement through a dated lens. Why is the top corporate brass such laggards when it comes to social media? And how can corporate marketers make them see the light?[read more]

What are your goals on Twitter? To learn? To share? To meet people? To sell? If you’ve recently jumped into Twitter or maybe even if you've been there for a while you may be wondering: What should my Twitter strategy be? Here are 9 steps to figuring that out.[read more]

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A number of reports now indicate that more and more employers are investing time and effort into seeing what their employees are doing with social media, both during and after the workday has ended.[read more]

Twitter is the world’s number one micro-blogging site, with 500 million accounts and 200 million active users. But if Twitter is a mystery to you, don't worry: it's never too late to get started. Read on for instructions to get set up, and how to use it for the best possible results.[read more]

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How well do you know your social network? With the way our online identities are increasingly linked, all it takes is one less-than-discriminating friend in your circle for a hacker to gain access to and destroy your online life.[read more]

In the book "Return on Relationship" authors Ted Rubin and Kathryn Rose note, “Your social audience doesn’t owe you your attention--you have to earn it.” Whether you are a social novice or a seasoned pro, you'll be inspired, enlightened and eager to build deeper relationships with prospects and customers.[read more]

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As social media continues to grow and challenges the way we think about connecting—movies and the film industry will be equally challenged to not just promote their movies, but make them an engaging experience inside the theater and out.[read more]

Customer support can be a competitive edge - but there are tradeoffs. Considering the pros and cons of Voice, Email and Website-based support.[read more]

Ever pondered how you could use social media to land your next job? Check out this infographic from OnlineColleges.com that illustrates the modern job seeker's best friend, the social resume.[read more]

Social Media

How are top U.S. brands incorporating social media into their marketing arsenal? American Eagle Outfitters and Abercrombie and Fitch, two major clothing retailers, use Facebook to promote sales and new seasonal clothing choices. Victoria’s Secret has created its own YouTube channel...[read more]

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Customers who connect with a business through social media will go to the business more frequently and contribute more to its bottom line, according to a new study from the University at Buffalo School of Management.[read more]

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If Social Media were a person, I would have to make her the highest paid employee at Southwestern College. Her job description would be five pages long. Maybe ten. I do not have a development officer, a grant writer, a PR person or a marketing person. Or perhaps I could say, I fill all of those roles, and I farm a lot of the work out to Social Media.[read more]

The Vail Resorts Online Newsroom includes several social media integration features.

he Vail Resorts online newsroom launched several years ago and since that time has become a case study in success. In addition to providing press materials for seven resorts, real estate and international properties, and the “summer season” site, the team at Vail Resorts also provides a fully integrated social experience.[read more]

In this blog post, we'll discuss what has recently been defined as "internal" social media, how it differs from the more traditional and widely adopted "external" social media, and how and why regulatory requirements apply to both internal and external of social media, when in use by regulated organizations.[read more]

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The truth is that there are plenty of company heads out there nationwide that have their heads buried in the sand when it comes to social media. If you work for one of them, do them and your company a favor: Go pick up a shovel and start digging them out.[read more]

Please explain how the youth of today believes it's OK to publicly humiliate, verbally abuse and broadcast explicit content on the Web. I'm reaching out as a mother, a sister, a daughter, a friend and a concerned bystander. Social media is turning our children into monsters![read more]

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This is a timeline chart of the progress that mass media advertising has made over the past two centuries. The chart shows that techniques of mass advertising have evolved hand in hand with technological developments in communication. Starting with the newspaper, and ending (for the moment) with the internet and the Android phone, advertising has been an essential ingredient in the mix.[read more]