About Social Media Today
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How Not to Fail at Enterprise Social Media
Whenever you implement enterprise social media, it is as much a business process change as it is a tool implementation. It’s a different way of doing business. It’s about crowd sourcing ideas and questions and potentially tasks. It’s about making social interaction a part of your day-to-day processes. Treading into this new territory requires preparation. [read more]
Sorry, We’re Closed: The Rise of Digital Darwinism
Everything starts with articulating a vision for how your business will invest in customer relationships and experiences. From there, technology, processes, and systems will serve as enablers for that vision. In the end however, it is leadership and an empowered culture that will bring about transformation. [read more]
The First Steps to Integrate Social Media Into Your Company
In the past few weeks, I had the chance, together with my colleague Dado Van Peteghem, to interview several European and American companies on their social media usage. One of the main conclusions from our conversations is the need for companies to provide a solid base when integrating social media into their marketing and other company processes. The basic pack consists of: providing efficient training, optimising the technical & social infrastructure, starting conversations with legal and corporate affairs in an early stage, and adapting the recruitment criteria. [read more]
The Cultural Imperative For A Social Business - Part 2
In short, what's positioned as important gets measured, what gets measured gets done, and what gets done gets compensated. Even the most reluctant people, given the right training, tools and incentives will shift their thinking! [read more]
The Cultural Imperative For A Social Business
Although effective collaboration has always been a cornerstone of a successful business, one could say that the unrelenting speed and sophistication of the social consumer web is making it more so. The changing dynamics of the marketplace expose broken processes and are forcing employees to work together better, in order to provide an unprecedented level of customized experience for customers. [read more]
How Cisco Successfully Integrates Social Media Into Their Organisation
If 2010 was the year in which companies started to believe in the power of social media, then 2011 will be the year of structural implementation of social media within the organisation. It became clear that social media are more than just a new marketing channel; they can become the pivot of the modern organisation. [read more]
All-Time Top 5 Ways to Measure Conversation
If the traditional outcome of conversation is somebody getting killed, why do we think our social experiments will turn out differently? Sure, the format of media changes the messages that are shared, up to a point, but the messages -- from their intended purposes to realized outcomes -- have had a far greater influence, if not overriding control, over the uses of media. New media aren't a phenomenon in culture; rather, every generation adopts new media and puts it to use in service of the phenomena of its culture. The tools are forever as novel as the purposes are traditional. [read more]
What most social media experts don’t understand
You can’t go to a social media conference or hire a social media expert to come in and present to your people in one day and expect changes to happen. When overlooked, the hidden power of a company’s culture can thwart any strategic initiative even if your companies very life depends on it. [read more]
Do Social Networks Change the Art of B2B Selling?
The art of selling has evolved over the years, but the basic premise is unchanged. A company has a product or service that it sells to its customers. The product is sold directly or via a channel such as a retailer, reseller or the internet. The goal for both the direct or indirect channel is to get to the key... [read more]
The Role of Culture in Corporate Social Business Strategy
Getting the corporate culture clear helps make a social business strategy viable Conversations about social media in business often start with questions about tools. “Should we have a Facebook page?” “Should we be on Twitter?” “Should we have a blog and if so how do we go about that?”... [read more]
Social Media & Corporate Culture: Strategic Tools for Change Management
Culture is a Strategic Lever for Performance & Profitability Organizational culture reflects the vision of a company's founders and leaders. Strong cultures help companies operate efficiently and effectively because individual behaviors and interactions are aligned with organizational values. On the other hand, in firms with... [read more]
Why Social Media Marketing Fails - Notes From Web 2.0 Expo panel
I had the honor and pleasure of being on a panel with my two former Forrester colleagues, Peter Kim (now at Dachis Corporation) and Jeremiah Owyang (still at Forrester). Our topic: “Why Social Media Marketing Fails — and What To Do About It“.Peter organized the panel to discuss four topics:How can I get my culture to adapt... [read more]
Zappos is Powered by The Empowerment of Employees
Yesterday I spoke at Zappos Insights Live, an inaugural conference that offered a unique opportunity to learn about the spirit and culture of Zappos through a two-day immersion program. To say it was brilliant would be an understatement. And, I believe this is just the beginning. It's incredibly clear that Tony Hsieh doesn't just... [read more]
5 reasons the “Wikipedia Secret Mailing List” isn't a big deal
There's been a dust-up in the past few days about an alleged secret mailing list that some administrators on Wikipedia were using to privately comunicate without getting input from the larger community. “Revealed after an uber-admin called “Durova” used it in an attempt to enforce the quixotic ban of a longtime... [read more]
Networks, Patterns & Paintings — Valdis Krebs
Here is a nice post form my friend, and social networking expert, Valdis Krebs. In Networks, Patterns & Paintings he discusses how network patterns experts are applying their algorithms to a group of recently found paintings -- suspected to be by Jackson Pollock. Valdis wrote that an initial study of these paintings cast doubt on... [read more]
A Socially Responsible Playboy
It's been a few years now since I left British Airways and whilst I have never regretted the decision I must admit I do miss it sometimes. Airlines have a tribal nature to them and grassroots employees world wide share a kind of masonic affinity. They look out for and take care of each other enroute no matter... [read more]
Guest Post: Outdoor Advertising — Eye Sore or Art Form?
By Geeta Saini & Jinal Shah Imagine walking through Times Square and instead of seeing larger than life Gucci, Prada, or Nokia ads, you see only the frame of the billboard, or traces of an outline of a poster. Or driving down the freeway and not knowing where the next gas station or rest stop is. That's essentially... [read more]
CSR blogging picks up steam
The Boston College Centre for Corporate Citizenship have teamed up with the Hitachi Foundation and Net Impact to form the collective Corporate Citizenship'07. I highly rate all three organisations, they bring to the party impressive intellectual firepower and a strong following. This is one to watch. ... [read more]
Some Great New Work by Eliza Stamps and Two New Exhibits
I have written about Eliza Stamps work on this blog before, Eliza Stamps - Abstract and Conceptual Work through Lines. She really pushed the drawing a textile media in new directions that are quite pleasing. There is now new work on her site. I especially liked her drawing “ceaseless” for the playful nature and strong sense... [read more]
The Art of Entrepreneurship: Noah Charney
Entrepreneurs are an innovative breed, but it takes someone special to innovate within an industry that has existed for centuries. One of these people is my good friend, Noah Charney, whose debut novel, The Art Thief, is now available in a bookstore near you. <!--[if !supportEmptyParas]--><!--[endif]-->Despite the wild... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”