About Social Media Today
media 2.0
Herb Schmertz & The Huffington Post
This blog periodically looks at the immeasurable contributions an impartial media make in a democratic society, i.e., trained journalists who ferret out and expose untruths and...spin. Maybe it was my PR work over the years for two news organizations, The Associated Press and The New York Times, that fortified my position.I'll never... [read more]
6 Tips for B2B Blogging
Many companies recognize the potential value of blogging, but struggle to organize their thoughts and the actual writing of the blog. Subsequently, the blog simply doesn't happen. Yet, according to the Business.com 2009 B2B Social Media Marketing Study, 74% of companies surveyed maintain one or more blogs... [read more]
What is Facebook Up To Now?
In the midst of the open graph announcement, privacy concerns, and design changes out of the blue, I was surprised to see a call out for beta testers on the Facebook homepage. Here's what they're looking for: Help us build the future of Facebook. We at Facebook are preparing to launch a brand new product to... [read more]
Finding New Heights in Social Media (and in Your High Heels)
I have shoes... and LOTS of them. In fact, there's probably only one thing I love more than social media and that's high heels. When it comes to shoes, the higher, the better; the more colorful and unique... the more I have to have them. And if you looked inside of my closet, you would know this to be true. Shoes come in all shapes and... [read more]
Blogger Demographics: Who is responsible for the majority of blog content?
We recently thought it would be interesting and insightful to look at who is actually writing blogs around the world. Using our social media monitoring and analytics platform we analyzed over 100 million blog posts that provided information about age, gender and locations. Not surprising, bloggers in the 21-to-35... [read more]
What's So Funny About Social Media and Online Marketing?
What has 28 links and will make you laugh? This blog post! From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Some of this content may not be... [read more]
Everything You Need to Know About Social Media You Should Have Learned in Pre-school
When you take away the high-tech veneer — the fancy apps etc.,- and the various forms of Social Media are appraised for what they really are, things get pretty easy. Social media are simply new communications tools and as such, the same basic principles for effective human communication apply and anyone can learn them... [read more]
5 Things Social Media Won't Do
Social media presents a brand new way to engage with your customers, but it's not as easy as it seems. Social media marketing has revolutionized marketing by creating an environment of engagement and conversation — a place where brands no longer just talk at their... [read more]
Social Media In, Common Sense Out
Whether it be Facebook's lack of support for privacy, Google's invasion of our privacy, or our individual inability to realize we no longer have any privacy... Privacy is a huge topic right now. I argue, though, that it's not just privacy that is failing us. It's also our inability to apply good ole common sense. The latest story... [read more]
7 Confessions of a Social Media Addict
I am social. I am geeky. I am connected... all the time. I can't get through the day without someone asking me how I am able to be omnipresent on the web. It's simple. I am co-dependent on my online life just as much as I am on my offline one. Nah... not really. Kind of. For a while now, I've been tossing the idea of what makes... [read more]
Accelerating Leads with Topic Microsites
I have already written on this site about how social media are requiring B2B content marketers to take their expertise to market in different and better ways. The logical extension of that, and which we yet see few companies doing, is to develop a point of view and publish it simultaneously. This accelerates lead generation,... [read more]
The Majority of Top Media Destinations Are Social
According to research conducted by BlogHer and iVillage “2010 Social Media Matters Study,” co-sponsored by The Nielsen Company and Ketchum, social sites are now a frequent destination for nearly three-quarters of Internet users. Social Media Matters 2010 Respondents' top... [read more]
5 Associations to Social Media Success
Tired of receiving generic, automated spam on Facebook and Twitter? It's time to start educating. I admit when I first started my company's social media marketing campaign I didn't really know what I was doing. All I knew is that we needed to be on these new media platforms so I mainly just promoted our products and... [read more]
Where have all the marketing practitioners gone?
Every day I see seminars, books, podcasts, white papers given by social media “experts” and I wonder — what's makes them an expert? When I examine said expert's creds — I typically find this formulaic bio… {Insert Expert name here} is an influential thought leader on Web strategy,... [read more]
Are you a “Social CEO”?
Sun CEO Jonathan Schwartz announced his resignation on Twitter, in a Haiku, becoming the first Fortune 200 head to do so, according to the New York Times. (I wonder, if there is any in Fortune 500 that resigned on Twitter? Must find out!). The report also mentions that while at Sun, he became the first chief executive of... [read more]
The Evolution of Media and Online Newsrooms
Ian Capstick posted an excellent piece about news releases and online newsrooms in the PR column of the PBS MediaShift blog yesterday. News Releases Looking back at the history of the press release, one can see that the way we format a release to reach the media has changed as the media has changed. Back in 1906 press... [read more]
Businesses adoption of social media requires a paradigm shift
Social Media is only successful because of the human need for active participation in it's own fate. During the agricultural age, people mostly listened to the religious leaders and their fate was not in their hand, in fact anyone who tried to take a stance was murdered, Jesus and Socrates style. During the industrial age,... [read more]
Practical Social Media Measurement for B2B
Editor's Note: As Editor In Chief of B2Bbloggers.com, I must give credit where it is due. This post was added here via RSS - @kseniacoffman deserves the kudos, accolades and RTs! Ksenia Coffman is a regular contributor to B2Bbloggers.com. Ksenia is senior marketing manager at Firetide, a wireless infrastructure mesh company, where... [read more]
The Strategy of No Strategy
In Master Sun Tzu's The Art of War, on "Emptiness and Fullness" - Therefore good warriors (in this case, the fabled social media marketer) cause others to come to them (pull), and do not go to others (push). The conversation around what constitutes and social media strategy, what works and what doesn't, is akin to an army arriving to... [read more]
How the Social Web is Changing Business
I was working on a Prezi for a presentation next week by the same title as this post and as I worked through the flow some ideas that had been hanging around in my head sort of came together. The nature of an analyst is, I suppose to try and fit things neatly into a taxonomy, especially technology. We've tried to sort out social... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”