social commerce

A new study looks at both consumers and marketing executives in consumer product industries in order to analyze the effectiveness of different marketing channels. The study finds some initially striking information about purchasing decisions and preferred marketing channels.[read more]

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Weber Shandwick and KRC research recently conducted a survey involving around 2000 consumers that outlines that peer reviews and social recommendations have grown beyond just friends advising each other on the new purchases.[read more]

The way CLDmkt figures it, getting rid of that old piece of furniture, or swapping goods for services should be a whole lot easier with the progress and proliferation of social media channels. Think eBay and Craigslist without all the logging in, sales management, and copy. Social selling in 140 characters or less.[read more]

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Facebook and eCommerce integration is power-driven by the fans and letting them interact with your page immensely help you to build your brand. Here are some tips for setting up your ecommerce site to take advantage of social commerce opportunities on Facebook.[read more]

Social gifting is a new trend in gifting that allows people to collaborate on buying gifts. It's pretty simple. The person who will be recieving gifts makes a wish list of what they want. They then share that wishlist on Facebook, Twitter, or Pinterest and everyone chips in.[read more]

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The social media marketing is the excellent tools for the eCommerce sites. Its immense influence in the eCommerce industry cannot be overlooked.[read more]

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Newton’s third law is that for every action, there is an equal and opposite reaction. This is true of you with your customers’ online purchases. Using their past purchase and current search history and settings, you can influence their purchase decisions...[read more]

Marketers view consumers’ proactivity via social media as more engaging then consumers do. The inflation of “engagement” in this case has been caused by the ease of social media use and equating online followers with successful marketing.[read more]

Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real.[read more]

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Social media marketing has been driven by businesses' fear of losing competitiveness. This is not the same as adopting a new marketing platform because it has proven itself time and again. The one thing that social media has actually marketed very well is itself![read more]

"So easy, so simple, I was hooked. I then went on a hukking rampage and often found myself in the next few days choosing my 'hukk it' button over my 'pin it' one. "[read more]

Make sure your online marketplace really stands out from the crowd so that eager holiday shoppers looking for something special get it from you. Here are some useful tips and ideas to make this Holiday season a real profit boom for you.[read more]

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What did the Black Friday analytics report from IBM really tell us? Is the online shopper's behavior changing? What can retailers learn?[read more]

With Gartner estimating that half of all web sales will come from social and mobile, and only 20% of marketers currently taking advantage of this opportunity, your brand needs to know what it’s doing with social marketing.[read more]

How can retailers make sure that they profit from the Christmas holiday shopping boom and not end up with a social media crisis instead? (With infographic on Black Friday vs Cyber Monday)[read more]

If Black Friday is meant to be a time when retailers place high discounts on products to make way for new holiday inventory -- then is owning the Black Friday conversation a good or bad thing for brands?[read more]

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IBM just published a post-mortem analysis of digital transactions on Black Friday 2012, and while the results are quite good for retailers they conclude that social media generated negligible traffic or direct sales for retailers. For people highly invested in their social platforms, this is quite disappointing data.[read more]

The 2012 results are in, and Black Friday meant large volumes of transactions for U.S. retailers. With the proliferation of mobile computing, much of this volume occurs in the eCommerce space. Our interactive infographic captures this year's trends and developments.[read more]

Many businesses miss out on a great day to increase sales and connect with their audience because they think it’s only for the big online retailers. Wrong! You don’t have to be Best Buy, Wal-Mart, IBM or Apple to tap into the power and fun of Cyber Monday.[read more]

What we need is a Health Care Black Friday! Yes, fellow Friday shoppers here are the stats derived from a ‘big blue’ (IBM) data dive. Why is IBM watching mobile?[read more]