About Social Media Today
social commerce
How to Drive Online Commerce in 2013
Weber Shandwick and KRC research recently conducted a survey involving around 2000 consumers that outlines that peer reviews and social recommendations have grown beyond just friends advising each other on the new purchases.[read more]
Is 2013 the Year of Social Selling?
The way CLDmkt figures it, getting rid of that old piece of furniture, or swapping goods for services should be a whole lot easier with the progress and proliferation of social media channels. Think eBay and Craigslist without all the logging in, sales management, and copy. Social selling in 140 characters or less.[read more]
Facebook – a New Destination for Social Commerce Site Development
Facebook and eCommerce integration is power-driven by the fans and letting them interact with your page immensely help you to build your brand. Here are some tips for setting up your ecommerce site to take advantage of social commerce opportunities on Facebook.[read more]
Social Gifting: The New Way to Gift [Infographic]
Social gifting is a new trend in gifting that allows people to collaborate on buying gifts. It's pretty simple. The person who will be recieving gifts makes a wish list of what they want. They then share that wishlist on Facebook, Twitter, or Pinterest and everyone chips in.[read more]
How Social Media Marketing Influences eCommerce Transactions?
The social media marketing is the excellent tools for the eCommerce sites. Its immense influence in the eCommerce industry cannot be overlooked.[read more]
Do You Implement Upselling and Cross-selling Tactics with Every Online Customer Purchase?
Newton’s third law is that for every action, there is an equal and opposite reaction. This is true of you with your customers’ online purchases. Using their past purchase and current search history and settings, you can influence their purchase decisions...[read more]
The Engagement Marketing Disconnect Between Consumers and Brands Rages On
Marketers view consumers’ proactivity via social media as more engaging then consumers do. The inflation of “engagement” in this case has been caused by the ease of social media use and equating online followers with successful marketing.[read more]
2013: Adding Context to Content
Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real.[read more]
The Social Media Marketing Honeymoon Is Over
Social media marketing has been driven by businesses' fear of losing competitiveness. This is not the same as adopting a new marketing platform because it has proven itself time and again. The one thing that social media has actually marketed very well is itself![read more]
Hukkster: The New Pinterest?
"So easy, so simple, I was hooked. I then went on a hukking rampage and often found myself in the next few days choosing my 'hukk it' button over my 'pin it' one. "[read more]
How to Make Your Web Store Stand Out During the Holiday Rush
Make sure your online marketplace really stands out from the crowd so that eager holiday shoppers looking for something special get it from you. Here are some useful tips and ideas to make this Holiday season a real profit boom for you.[read more]
Analysis of IBM’s Black Friday Report
What did the Black Friday analytics report from IBM really tell us? Is the online shopper's behavior changing? What can retailers learn?[read more]
A New Framework for Quantifying Social Media Investments [Infographic]
With Gartner estimating that half of all web sales will come from social and mobile, and only 20% of marketers currently taking advantage of this opportunity, your brand needs to know what it’s doing with social marketing.[read more]
Avoiding an Online Shopping Social Media Crisis [Infographic]
How can retailers make sure that they profit from the Christmas holiday shopping boom and not end up with a social media crisis instead? (With infographic on Black Friday vs Cyber Monday)[read more]
Did Owning the Black Friday Conversation Prove Negative for Brands?
If Black Friday is meant to be a time when retailers place high discounts on products to make way for new holiday inventory -- then is owning the Black Friday conversation a good or bad thing for brands?[read more]
Social Networks Show Little Impact on Black Friday
IBM just published a post-mortem analysis of digital transactions on Black Friday 2012, and while the results are quite good for retailers they conclude that social media generated negligible traffic or direct sales for retailers. For people highly invested in their social platforms, this is quite disappointing data.[read more]
Black Friday: By the Numbers [Interactive Infographic]
The 2012 results are in, and Black Friday meant large volumes of transactions for U.S. retailers. With the proliferation of mobile computing, much of this volume occurs in the eCommerce space. Our interactive infographic captures this year's trends and developments.[read more]
40 Tips to Rock Cyber Monday & Everyday Online Sales
Many businesses miss out on a great day to increase sales and connect with their audience because they think it’s only for the big online retailers. Wrong! You don’t have to be Best Buy, Wal-Mart, IBM or Apple to tap into the power and fun of Cyber Monday.[read more]
BLACK FRIDAY and Health Care
What we need is a Health Care Black Friday! Yes, fellow Friday shoppers here are the stats derived from a ‘big blue’ (IBM) data dive. Why is IBM watching mobile?[read more]
Social Commerce: This Field Needs a Fresh Start
Social commerce needs a fresh start. It went to quickly from hype to ignorance, while it has a fundamentally high potential ? We argue here that social commerce is much more than 'shopping with friends' but has the potential to accelerate ecommerce growth through smart use of social elements at every point of the conversion funnel.[read more]
“I think that Twitter is one of the best ways to market your brand. With the character limit, businesses and marketers can get right to the point on what they are promoting, while using relevant hashtags. Using hastags is a criticical part of the social media marketing process because every Twitter user uses relevant hashtags to look for interests. And then they will be able to see relevant ...”
“Hi Barry,I have been laughing about that chart for two weeks now. You are SO right on! If you think reading it all was tough - and from your excellent summary I can tell you read more of it than even my own father did - can you imagine what writing it was like? Our most important objective behind publishing a TOME of such great length was to give people something to use - not read all at ...”