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How Google Will Help You Market Better in 2014

December 6, 2013 by David Amerland

semantic web / shutterstock

The year ahead will be a tough one for marketers who insist on using traditional, faceless, mass-media forms of communication to reach their audience. Two Google changes that took place in 2013 will radically transform how search works and the quality of the search results.[read more]

From Strings to Things: A Quick Primer on Semantic Search

September 19, 2013 by Chris Horton

Untangling semantic search

In May of 2012, Google rolled out its Knowledge Graph, an AI-like semantic search engine that would forever shift the search paradigm by focusing on “things not strings." These three simple words heralded a profound evolution in search.[read more]


Free Tools to Track the Secrets of Social Shares

September 4, 2013 by Steve Rayson

How do you track social shares?

One of the key features of the modern semantic web is the social sharing of content, which takes various forms such as likes, plus ones, shares, social bookmarking and commenting. This article reviews the best free tools for tracking social shares, influencers and networks, including shares on Twitter, Google+ and LinkedIn.[read more]


A Tool to Help You Make Sense of the Semantic Web

August 27, 2013 by David Amerland

How to untangle the semantic web

The semantic web presents the marketer looking to help his clients with their online projects with unique practical challenges. Fortunately, there is a free semantic analysis tool that can help marketers identify where they should be focusing their time and how they should be pushing their content.[read more]


Why Google+ Is Key to Your Semantic Web Marketing

August 22, 2013 by David Amerland

Semantic web marketing

The semantic web and semantic search are a real paradigm shift. If you’re not adjusting your mindset as a marketer or as a business owner to meet it, five years from now you will no longer be in business. With that in mind, here are three reasons that Google+ should be your main online web strategy.[read more]


How Search Marketing Is Changing in a Semantic Web

August 12, 2013 by David Amerland

Semantic web / shutterstock

In a semantic web, a social signal, clear, compelling content and lots of website visitor interaction by way of comments, mentions and resharing, create a matrix of connections that is now mined by semantic search. Marketers who understand this connection are in a position to take advantage.[read more]

The Social and Semantic Web: Getting the Right Hands on the Spigot

June 3, 2010 by Alan Wolk

One of the biggest challenges of the next few years is going to be finding a way to take all the data we are collecting on people-- both wittingly and unwittingly-- and do something with it that won't make us feel like we've walked onto the set of a latter-day 1984. (The Orwell novel, not the Apple ad.) Many of the...[read more]

Semantic Web Simplified Down For Social Media Dummies

October 6, 2009 by John Cass

10/19 Note: My original title "the semantics of semantics," was changed by the editors at Social Media Today to "Semantic Web Simpled Down For Social Media Dummies."The semantic web is having a profound affect on digital marketing. Searches, social media, cloud computing, are changing the efficiency of managing marketing and also how...[read more]

Microsourcing sites: outsourced astrotrufing?

April 10, 2009 by Joel Postman

ShortTask, launched in late February, has the potential to be an interesting service, but has, in my opinion, become one of a number of clearinghouses for third-party astroturfing schemes of somewhat questionable ethical intent. ShortTask, according to the company, is: “based on the idea that there are still many online jobs that...[read more]

SAP At A Cultural Tipping Point?

March 2, 2009 by Steve Mann

I wanted to spend a few minutes talking about the use of Social Media at and by SAP.  And although this is a post on my personal blog, consider it a motivational speech to my SAP colleagues. This was motivated by a brief conversation on Twitter with Dennis Howlett, a person I respect and consider a friend. This weekend, Dennis...[read more]

What's In It for YOU?

January 2, 2009 by ScottMonty

When the one year turns into the next, it's human nature to become reflective. Rather than do a best-of post or look at what I've written, I thought I'd turn this post over to you.I'll admit that this is not a totally original idea. My friends and social media colleagues Todd Defren and Jake McKee have both done so as well.It Is All...[read more]

Internal Communicators Use Semantic Technologies

December 29, 2008 by John Cass

Currently, many large companies have some difficulty with thinking about how to monitor social media to understand what their customers are discussing as it relates to their company and industry.  Often the reluctance to make use of such business intelligence is because there is an understanding that it takes time to analyze the...[read more]

Filter me I'm famous! (social noise in a social world). How to "strip-tease" the right information?

December 22, 2008 by Laurent Francois

When you're now online, connected to thousands sources of information, to thousands of people, there's a major challenge: to be able to listen properly to what is said. How to do it in a clever way? David Armano talks about “people-powered algorithms” : According to David Armano, our minds have the capacity to sum up, sort,...[read more]

How to Use Content Aggregation as Social Media Marketing Tool

December 17, 2008 by Jim Tobin

I've believed for a while that content aggregation can be a great way to add value in the social media marketing space, but I hadn't had a chance to personally work on an example of how that could work in the real world until Michael Brito and the crew at Intel asked us to work on a particular project. The idea, as Michael envisioned it...[read more]

The Empire Strikes Back - The Return of PR kills SEO?

October 29, 2008 by Scott Fox

I believe Search Engine Optimization is doomed. I wrote about this recently in a post titled "The Death of SEO - Is the Game Over?". I concluded in that post that increasing competition for top keywords and on-going improvements to search engine ranking algorithms are combining to doom both SEO techniques and consultants.  I...[read more]

Psychology of the Click

June 10, 2008 by Stephen Tompkins

This post is long overdue but it's still resonating in my head and therefore must be written (lol). A few weeks back, I penned a post about using the blogosphere to mine consumer-driven keywords from free text-analysis tools available on the web. In the post, I described the difference between what consumers say about your brand versus...[read more]

The difficult language of Web 2.0/social media

May 13, 2008 by Dennis Howlett

This is a bit of a psycho-sociological-political semi-rant so if that doesn't float your boat, click elsewhere. If you enjoy ethical debates, this might give you pause for thought. A few weeks ago I had a Twitter exchange with Euan Semple on the issue of language as it is applied to many of the tools that characterize what we know as Web...[read more]

Marketing the inherently dull

May 7, 2008 by Cliff Figallo

You've got 90 seconds to persuade someone to be interested in an inherently dull subject. How do you use that time? In 2002 I co-wrote a book about knowledge management. Actually, it wasn't about KM, but since I wrote it on contract to John Wiley's computer books division, they got to insist that it be titled Building the Knowledge...[read more]

Powerset, Twine and the Semantic Web

April 28, 2008 by Edward Sander

Dan Farber reminded me again last week of the fascination I had for PowerSet when they first debuted their algorithm for natural language search & semantic parsing analysis last year. While there are several firms that play in Powerset's space (e.g., Radar Networks, Hakia, Mahalo) they're innovative application of the Palo Alto...[read more]

Books on my social networking To Read list

April 14, 2008 by Rachel Happe

There are so many great books out there and not enough time to read them all.  People recommend books to me quite often and others I find through my own searches. I have 4 or 5 stacked up at home but also have the following books on my To Read list in no particular order: Storytelling in Organizations: Why Storytelling Is...[read more]