pr posts, articles, and infographics

Sharing is not giving: Facebook's IPO and the world we'll live in

May 15, 2012 by Laurent Francois
with 321 views

Facebook's IPO must be understood as a bone-of-contention of the Apple, Microsoft and Google APP war. Sharing used to be a positive attitude; it could well be the fastest way to give up our freedom. [read more]

Social Media is Still Media: Why Marketing Alone Shouldn't Drive Social

May 11, 2012 by Annalise Kaylor
with 1,202 views

Evgeny Murtola/shutterstock.com

Social media is more than just a marketing tool, however, and sequestering your initiatives in one department is doing your brand a disservice. Social media is a hybrid vehicle that can benefit many initiatives within your brand. It isn't limited to only marketing, and in fact, limiting your social media efforts to marketing messages can often backfire. [read more]

Social Rebound: WeightWatchers® Tip-Off Foul

May 2, 2012 by Candida McCollam
with 501 views

Bruce Yeung/shutterstock.com

Based on early social listening about the full drag campaign, Barkley isn’t completely out of bounds. Even if the lip gloss and eye makeup throw men off, the NBA star flirtatiously re-assures them all with the humorous line: “But my eyes are pure guys.” [read more]

A Strong Cast of Characters is Vital to Telling Your Company’s Story

April 18, 2012 by Gini Dietrich
with 145 views

Brad Marley

While the premise of a story might be the impetus to take a book off the shelf, it is the characters that keep you turning pages. And this idea of having a strong cast of characters is just as important in PR, an industry that is quickly being transformed from a group of news release-pushers into one of storytellers. [read more]

In Crisis, Be Quick—But Don’t Hurry

April 16, 2012 by Chris Syme
with 474 views

Kirsty Pargeter/shutterstock.com

In crisis, organizations that don’t have a plan for digital communications are playing catch-up. Hurry intensifies risk. The quickness you develop investing in planning and training keeps you ahead of the crisis. You know the signs. You are listening, you have a plan. You’ve practiced. Quickness in crisis is a necessity. [read more]

Social Media Breeds PR Laziness

April 9, 2012 by Gini Dietrich
with 332 views

Image courtesy of Takeoff Inc.

We’re approaching social the same way we’ve always done things. We’re collecting fans and followers and circles like they mean something to business growth. We’re inventing auto direct messages that are overtly sales-y. We’re claiming there is no ROI on awareness…you either have it or you don’t and PR is one way to help you achieve it.This is baloney. [read more]

Real-time journalism means new opportunities for PR pros.

March 21, 2012 by David Meerman Scott
with 311 views

oday's real-time journalism means there is room for anybody to add their take to breaking news stories simply by blogging or tweeting or commenting. But you've got to be quick. Review cycles usually mean failure. For PR pros, this is not endless pitching on your timetable. [read more]

When PR Nightmares Strike, Social Media Can Save Your Business

March 16, 2012 by David Johnson
with 583 views

Tracy Myers

As a business owner, you have access to the same tools that your customers do. You can create a video and post it on YouTube, write a post and publish it on your blog, even send out a tweet or create a status update. Sometimes all it takes is a moment to do these things, but they can have a tremendous impact on your customers and future customers. [read more]

Who Needs the Press to Make Sure a Press Release Gets the Word Out?

March 2, 2012 by Shel Holtz
with 710 views

This morning I learned that Vocus, the public relations services company, has acquired email marketer iContact. That Vocus would add email marketing to its portfolio is interesting enough, but for now, let’s focus on how I found out about the acquisition. Not too long ago, I would have read about it in the business section of my daily... [read more]

Turn Negative Online Comments into Business Opportunities

February 29, 2012 by Caroline Chen-Whatley
with 1,857 views

Have you heard the phrase: “Any publicity is good publicity” before? It’s commonly used in the entertainment industry to refer to actors who are in the press because of something bad they have done. While not necessarily how the actor may wish to be represented, being in the press means exposure. Exposure translates to opportunities... [read more]

The Trouble with PR Links

February 14, 2012 by Gini Dietrich
with 399 views

caliber_3D/shutterstock

There has been a great deal of chatter in the search community about PR vs. SEO, or how PR campaigns can supplement the link building done by SEO. The idea that a PR campaign can take the place of an SEO campaign is simply not true. [read more]

Another Hashtag Gone Bad

February 2, 2012 by Chris Syme
with 1,490 views

The online anomaly, or "bashtag" as Mashable is calling it, is causing PR professionals and community managers to re-think the idea of fan engagement on Twitter. The 140-character giant has become a bullhorn of customer experience, both good and bad. But, the backfire is a result of mistaken concepts by PR and new media folks, and could have been avoided. [read more]

Novo Nordisk Handles Paula Deen Reactions on Facebook

January 26, 2012 by Idil Cakim
with 807 views

I received this interesting clip from a friend. Novo Nordisk fans were reacting negatively to the Paula Deen deal on Facebook, but some advocates stepped in to defend the brand without brand interference. Below, you'll see that the Novo Nordisk community manager "played it cool" by only reminding the fans of the FDA guidelines. Good... [read more]

Brands & Agencies Need To Consider Integrating PR & Search Alongside Social Media for 2012

January 2, 2012 by Keredy Stott
with 1,054 views

boians/shutterstock

Overall, the fact is simply that social media is growing up as a discipline in its own right. With brands continuing to invest heavily, including the mainstream, as well as early adopters, it seems highly likely that next year brands and their agencies will need to ensure that their activities across the areas of print and online PR, search and social media are working together, not the stand alone approach adopted by many at present. [read more]

Ron Paul: Live by the Internet, Die by the Internet

December 28, 2011 by Colin Delany
with 150 views

Albert H. Teich/shutterstock

So Ron Paul made the bigtime today: a feature in the New York Times. What about? Those little newsletters that came out in his name a couple of decades back. You know, the ones that (among other things) predicted an upcoming race war and “contain[ed] bigotry against black, Jews, and gays and an obsession with conspiracies.” Perhaps the... [read more]

Using Social Media In Crisis: A Study from Penn State

November 21, 2011 by Chris Syme
with 2,222 views

"In looking at the pattern of how social media was used at Penn State in the first ten days of the crisis, there are some good takeaways for organizations..." [read more]

How Would You Grade Penn State's Use of Social Media in Crisis?

November 8, 2011 by Chris Syme
with 982 views

" As this crisis builds momentum, social media becomes the go-to destination for fans and concerned citizens that are angry, hurt, confused, and looking for answers. After an initial analysis of Penn State's use of social media in crisis, I thought it might be interesting to grade their responses. " [read more]

What Does Social Media Mean to Your PR and Communications?

October 2, 2011 by Neville Hobson
with 269 views

"At the Social Media Marketing and Measurement 2011 conference in London last month, I sat down with Gemma Screen of SiftMedia who interviewed me about social media and PR for the MyCustomer.com website." [read more]